Intangible Assets

9 Months Ended

Oct. 29, 2011

Intangible Assets [Abstract]

Intangible Assets Disclosure [Text Block]

Intangible Assets

Intangible assets in the accompanying consolidated balance sheets consisted of the following:

	Weighted Average Life (Years)	October 29, 2011					January 29, 2011
		Gross Carrying Amount		Accumulated Amortization			Gross Carrying Amount		Accumulated Amortization
Finite-lived intangible assets:
Extended NBC trademark license agreement	1.0	$	4,166,000	$	(1,910,000	)	$	—	$	—
NBC trademark license agreement	10.5	$	34,437,000	$	34,437,000		$	34,437,000	$	(33,509,000	)
Indefinite-lived intangible assets:
FCC broadcast license		$	23,111,000				$	23,111,000

On May 16, 2011 the Company issued 689,655 shares of the Company's common stock as consideration for a one-year license agreement renewal with NBCU for the use of the ShopNBC brand name in connection with its television shopping network and its e-commerce websites. The renewed license agreement expires in May 2012 and allows for a one-year extension to May 2013 upon the mutual agreement of both parties. Shares issued were valued at $6.04 per share, representing the fair market value of the Company's stock on the date of issuance.

Amortization expense was $1,042,000 and $2,838,000 for the three and nine-month periods ended October 29, 2011 and $807,000 and $2,420,000 for the three and nine-month periods ended October 30, 2010. Estimated amortization expense for fiscal 2011 and fiscal 2012 is $3,878,000 and $1,215,000, respectively.