Exhibit 99

Synergy Brands Completes a $1.5 million Private Placement

Melville,  NY (date) - Synergy Brands,  Inc. (NASDAQ:  SYBR) announced today the
completion of a private placement of preferred stock and common stock consisting
of 150,000  shares of Series A Class B  preferred  stock and  225,000  shares of
restricted common stock.

"This funding is important to Synergy in that it provides the capital  needed to
maintain and grow our business and lead to a potential reduction of interest and
financing costs" said Mair Faibish,  chairman and CEO of Synergy Brands. Synergy
has  been  experiencing  substantial  revenue  growth  in all of its  divisions,
reporting  revenues of $26 million for the six months  ending June 30, 2004,  an
approximately  47  percent  increase  over  revenue  for the same  period a year
earlier.

Synergy Brands, Inc. (SYBR or the Company) is a holding company that operates in
the wholesale and Internet  distribution of consumer goods as well as the retail
distribution of premium cigars. It principally focuses on the sale of nationally
known brand name consumer products manufactured by major U.S. manufacturers. The
consumer  products are concentrated  within the Grocery and Health & Beauty Aids
(HBA) industries as well as the premium cigar business.  The Company distributes
and sells these  products  through  wholly  owned  subsidiaries  in two distinct
manners.  The Company uses the  advancements in web-based  technology to process
and use  logistics  based  programs to optimize its  distribution  costs on both
wholesale, internet and retail levels.

This press  release  and  company  review and  assumptions  made  regarding  the
financial  figures and other  information,  referenced and presented,  state and
reflect assumptions, expectations,  projections, intentions and/or beliefs about
past and future events that are intended as  "forward-looking  statements" under
the Private  Securities  Litigation  Reform Act of 1995.  You can identify these
statements by the fact that they do not relate to  historical or current  facts.
They use words such as "anticipate",  "estimate",  "project", "forecast", "may",
"will",  "should",  "expect",  "assume",  and other deviations thereof and other
words of similar meaning.  In particular these include,  but are not limited to,
statements reflecting the projected revenues,  earnings,  profit and loss of the
Company  and  associated  costs.  Any or all  of the  Company's  forward-looking
statements  may  turn  out to be  wrong.  They  can be  affected  by  inaccurate
assumptions  or by  known  or  unknown  risks  and  uncertainties.  EBITDA  is a
financial  term that  management  believes  is a  relevant  measurement  for the
industries  the Company  operates in. However EBITDA is not recognized as a GAAP
measurement  and should not be relied upon as such. For a description of many of
these risks and  uncertainties,  please refer to the company's  filings with the
U.S.  Securities & Exchange Commission  (www.sec.gov)  including Forms 10KSN and
10QSB.