-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
Originator-Key-Asymmetric:
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 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 Vc28JmFSD5v6S5lco5mgPGpE3upYAcmEmO+xcnnixsF/qpHPnihiZTPbt3AEtXgf
 169KfEP9hhfPSjLjH03U5Q==

<SEC-DOCUMENT>0001026018-04-000047.txt : 20041118
<SEC-HEADER>0001026018-04-000047.hdr.sgml : 20041118
<ACCEPTANCE-DATETIME>20041118113211
ACCESSION NUMBER:		0001026018-04-000047
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20041115
FILED AS OF DATE:		20041118
DATE AS OF CHANGE:		20041118

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			SYNERGY BRANDS INC
		CENTRAL INDEX KEY:			0000870228
		STANDARD INDUSTRIAL CLASSIFICATION:	WHOLESALE-GROCERIES & GENERAL LINE [5141]
		IRS NUMBER:				222993066
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		40 UNDERHILL BLVD
		CITY:			SYOSSET
		STATE:			NY
		ZIP:			11791
		BUSINESS PHONE:		5166821980

	MAIL ADDRESS:	
		STREET 1:		40 UNDERHILL BLVD
		CITY:			SYOSSET
		STATE:			NY
		ZIP:			11791

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	KRANTOR CORP
		DATE OF NAME CHANGE:	19930328

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	DELTA VENTURES INC
		DATE OF NAME CHANGE:	19600201

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Rancic Bill
		CENTRAL INDEX KEY:			0001307549

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-19409
		FILM NUMBER:		041154052

	BUSINESS ADDRESS:	
		BUSINESS PHONE:		4162130028

	MAIL ADDRESS:	
		STREET 1:		20A VOYAGER COURT SOUTH
		CITY:			ETOBICOKE
		STATE:			A6
		ZIP:			M9W 5M7
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>zsynrancicform41104_ex.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0202</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2004-11-15</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0000870228</issuerCik>
        <issuerName>SYNERGY BRANDS INC</issuerName>
        <issuerTradingSymbol>SYBR</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001307549</rptOwnerCik>
            <rptOwnerName>Rancic Bill</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>20A VOYAGER COURT SOUTH</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>ETOBICOKE</rptOwnerCity>
            <rptOwnerState>A6</rptOwnerState>
            <rptOwnerZipCode>M9W 5M7</rptOwnerZipCode>
            <rptOwnerStateDescription>ONTARIO, CANADA</rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>common stock</value>
            </securityTitle>
            <transactionDate>
                <value>2004-11-15</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>S</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>20000</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>6.50</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>70000</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <ownerSignature>
        <signatureName>William Rancic</signatureName>
        <signatureDate>2004-11-17</signatureDate>
    </ownerSignature>
</ownershipDocument>

</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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