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CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (USD $)
3 Months Ended 9 Months Ended
Jun. 30, 2012
Jun. 30, 2011
Jun. 30, 2012
Jun. 30, 2011
Net sales $ 15,252,218 $ 14,280,558 $ 44,356,495 $ 38,079,563
Cost of sales 7,801,896 7,280,930 22,507,964 19,316,610
Gross profit 7,450,322 6,999,628 21,848,531 18,762,953
Operating expenses:        
Marketing and selling 4,435,912 4,991,626 13,159,524 13,649,370
Research and development 358,552 222,974 982,710 752,500
General and administrative 1,942,941 2,276,495 6,179,778 6,626,269
Total operating expenses 6,737,405 7,491,095 20,322,012 21,028,139
Income (loss) from operations 712,917 (491,467) 1,526,519 (2,265,186)
Other income (expense):        
Interest income 8,917 49,601 28,117 154,148
Interest expense   (70,239) (89,545) (225,094)
Other income (expense) 13,335 (22,603) 42,392 (51,750)
Income (loss) before income taxes 735,169 (534,708) 1,507,483 (2,387,882)
Income tax expense (benefit) 239,245 (240,744) 484,392 (665,439)
Net income (loss) $ 495,924 $ (293,964) $ 1,023,091 $ (1,722,443)
Net income (loss) per share - basic (in dollars per share) $ 0.04 $ (0.02) $ 0.09 $ (0.14)
Net income (loss) per share - diluted (in dollars per share) $ 0.04 $ (0.02) $ 0.08 $ (0.14)
Weighted average number of common shares outstanding - basic (in shares) 12,008,420 12,316,878 12,036,124 12,222,146
Weighted average number of common shares outstanding - diluted (in shares) 12,373,340 12,316,878 12,340,045 12,222,146