SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Textual) (USD $)	3 Months Ended	12 Months Ended
	Mar. 31, 2010	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2010
Accounting Policies [Line Items]
Inventory Adjustments		$ 635,000	$ 890,000
Cash and Cash Equivalents, At Carrying Value		1,638,000	572,000	5,541,000	8,232,000
Cash, FDIC Insured Amount		554,000
Cash, Uninsured Amount		1,200,000
Inventory, Work in Process and Raw Materials		1,600,000	1,000,000
Inventory, Finished Goods		958,000	1,000,000
Due from Banks		1,800,000
Provision of Sales Allowance		128,000	109,000
Allocated Share-based Compensation Expense		269,000	246,000	631,000
Variable Interest Entity, Qualitative or Quantitative Information, Ownership Percentage	50.00%
Marketing and Advertising Expense		10,800,000	10,200,000	8,800,000
Prepaid expenses and other current assets (Note 2)		1,801,000	2,687,000
Research and development		824,000	1,301,000	1,088,000
Common Stock, par value (in dollars per share)		$ 0.0005	$ 0.0005
Estimated Future Sales Return [Member]
Accounting Policies [Line Items]
Accrued Liabilities		1,500,000	1,300,000
Cooperative Incentive [Member]
Accounting Policies [Line Items]
Accrued Liabilities		1,300,000	1,500,000
Accounts Receivable [Member]
Accounting Policies [Line Items]
Concentration Risk, Percentage		68.00%	65.00%
Sales Revenue, Goods, Net [Member]
Accounting Policies [Line Items]
Concentration Risk, Percentage		94.00%	95.00%	95.00%
Advertising and Incentive Promotion Costs [Member]
Accounting Policies [Line Items]
Prepaid expenses and other current assets (Note 2)		$ 1,300,000	$ 2,200,000