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ORGANIZATION AND BUSINESS (Details Textual)
3 Months Ended 12 Months Ended
Mar. 31, 2010
Dec. 31, 2013
Organization And Business [Line Items]    
Entity, Principal Product Proven Efficiency Percentage Description   Our flagship brand is Cold-EEZE Cold Remedy and our principal product is Cold-EEZE Cold Remedy zinc gluconate lozenges, proven in clinical studies to reduce the duration of the common cold by 42%
Variable Interest Entity, Qualitative or Quantitative Information, Ownership Percentage 50.00%