ORGANIZATION AND BUSINESS (Details Textual)	3 Months Ended	12 Months Ended
Mar. 31, 2010	Dec. 31, 2013
Organization And Business [Line Items]
Entity, Principal Product Proven Efficiency Percentage Description		Our flagship brand is Cold-EEZE Cold Remedy and our principal product is Cold-EEZE Cold Remedy zinc gluconate lozenges, proven in clinical studies to reduce the duration of the common cold by 42%
Variable Interest Entity, Qualitative or Quantitative Information, Ownership Percentage	50.00%

Percentage of the Variable Interest Entity's (VIE) voting interest owned by (or beneficial interest in) the reporting entity (directly or indirectly).

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 810

-SubTopic 10

-Section 50

-Paragraph 5A

-Subparagraph (d)

-URI http://asc.fasb.org/extlink&oid=28200181&loc=SL6759159-111685

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Namespace Prefix:	us-gaap_
Data Type:	num:percentItemType
Balance Type:	na
Period Type:	duration