SEGMENT INFORMATION - Depreciation and Amortization (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021
SEGMENT INFORMATION
Depreciation and amortization	$ 68,898	$ 61,241	$ 50,155
Corporate and unallocated
SEGMENT INFORMATION
Depreciation and amortization	13,490	10,459	10,053
Monster Energy Drinks | Operating segment
SEGMENT INFORMATION
Depreciation and amortization	37,606	31,957	34,532
Strategic Brands | Operating segment
SEGMENT INFORMATION
Depreciation and amortization	793	924	1,085
Alcohol Brands | Operating segment
SEGMENT INFORMATION
Depreciation and amortization	15,745	13,440
Other | Operating segment
SEGMENT INFORMATION
Depreciation and amortization	$ 1,264	$ 4,461	$ 4,485