INCOME TAXES - Deferred Taxes (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021
Deferred Tax Assets:
Reserve for sales returns	$ 1,438	$ 2,262
Reserve for inventory obsolescence	4,022	4,651
Reserve for marketing development fund	8,358	7,487
Capitalization of inventory costs	12,159	6,537
State franchise tax - current	2,511	2,339
Accrued compensation	12,413	10,499
Accrued other liabilities	1,729	1,820
Deferred revenue	58,156	63,196
Stock-based compensation	19,093	25,526
Foreign net operating loss carryforward	27,000	19,896
Prepaid supplies	10,567	7,901
Termination payments	46,810	52,466
Operating lease liabilities	5,739	5,739
Intangibles	30,952	33,603
Impairment-trademarks and others	12,715	2,567
Other deferred tax assets	64,955	33,209
Total gross deferred tax assets	318,617	279,698
Deferred Tax Liabilities:
Amortization of trademarks	(76,536)	(39,237)
State franchise tax - deferred	(5,038)	(5,503)
Operating lease ROU assets	(5,739)	(5,739)
Bang transaction gain	(10,698)
Other deferred tax liabilities	(8,784)	(5)
Depreciation	(35,708)	(22,433)
Total gross deferred tax liabilities	(142,503)	(72,917)
Valuation Allowance	(30,007)	(29,742)
Net deferred tax assets	146,107	177,039
Increase to provision for income taxes	200	$ 2,700	$ 8,100
Net operating loss carryforwards	103,900
Net operating loss carryforwards subject to indefinite carryforward	79,500
Net operating loss carryforwards that begin to expire in 2022	$ 24,400