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REVENUE RECOGNITION - Disaggregation of Revenue (Details) - USD ($)
$ in Thousands
12 Months Ended
Dec. 31, 2023
Dec. 31, 2022
Dec. 31, 2021
REVENUE RECOGNITION      
Total Net Sales $ 7,140,027 $ 6,311,050 $ 5,541,352
U.S. and Canada      
REVENUE RECOGNITION      
Total Net Sales 4,610,069 4,115,544 3,640,011
EMEA      
REVENUE RECOGNITION      
Total Net Sales 1,390,659 1,228,742 1,103,428
Asia Pacific (including Oceania)      
REVENUE RECOGNITION      
Total Net Sales 514,449 456,186 472,834
Latin America and Caribbean      
REVENUE RECOGNITION      
Total Net Sales 624,850 510,578 325,079
Monster Energy Drinks      
REVENUE RECOGNITION      
Total Net Sales 6,555,089 5,833,211 5,220,673
Monster Energy Drinks | U.S. and Canada      
REVENUE RECOGNITION      
Total Net Sales 4,202,537 3,806,351 3,455,704
Monster Energy Drinks | EMEA      
REVENUE RECOGNITION      
Total Net Sales 1,257,471 1,105,302 1,004,005
Monster Energy Drinks | Asia Pacific (including Oceania)      
REVENUE RECOGNITION      
Total Net Sales 484,459 426,800 446,023
Monster Energy Drinks | Latin America and Caribbean      
REVENUE RECOGNITION      
Total Net Sales 610,622 494,758 314,941
Strategic Brands      
REVENUE RECOGNITION      
Total Net Sales 376,589 353,490 294,762
Strategic Brands | U.S. and Canada      
REVENUE RECOGNITION      
Total Net Sales 199,183 184,844 158,390
Strategic Brands | EMEA      
REVENUE RECOGNITION      
Total Net Sales 133,188 123,440 99,423
Strategic Brands | Asia Pacific (including Oceania)      
REVENUE RECOGNITION      
Total Net Sales 29,990 29,386 26,811
Strategic Brands | Latin America and Caribbean      
REVENUE RECOGNITION      
Total Net Sales 14,228 15,820 10,138
Alcohol Brands      
REVENUE RECOGNITION      
Total Net Sales 184,855 101,405  
Alcohol Brands | U.S. and Canada      
REVENUE RECOGNITION      
Total Net Sales 184,855 101,405  
Other      
REVENUE RECOGNITION      
Total Net Sales 23,494 22,944 25,917
Other | U.S. and Canada      
REVENUE RECOGNITION      
Total Net Sales $ 23,494 $ 22,944 $ 25,917