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GOODWILL AND OTHER INTANGIBLE ASSETS (Tables)
12 Months Ended
Dec. 31, 2023
GOODWILL AND OTHER INTANGIBLE ASSETS  
Schedule of goodwill

Monster

Energy®

Strategic

Alcohol

    

Drinks

    

Brands

    

Brands

    

Other

    

Total

Balance at December 31, 2022

$

693,644

$

637,999

$

86,298

$

$

1,417,941

Acquisitions

 

 

 

 

 

Balance at December 31, 2023

$

693,644

$

637,999

$

86,298

$

$

1,417,941

Monster 

Energy®

Strategic

Alcohol

    

Drinks

    

 Brands

    

Brands

    

Other

    

Total

Balance at December 31, 2021

$

693,644

$

637,999

$

$

$

1,331,643

Acquisitions

 

 

 

86,298

 

 

86,298

Balance at December 31, 2022

$

693,644

$

637,999

$

86,298

$

$

1,417,941

Schedule of intangible assets

    

December 31, 

    

December 31, 

    

2023

    

2022

Amortizing intangibles

$

144,582

$

121,378

Accumulated amortization

 

(74,699)

 

(68,790)

 

69,883

 

52,588

Non-amortizing intangibles

 

1,357,256

 

1,167,822

$

1,427,139

$

1,220,410

Schedule of future estimated amortization expense related to amortizing intangibles

Year Ending December 31:

    

2024

$

5,948

2025

5,947

2026

5,947

2027

5,946

2028

5,945

2029 and thereafter

40,150

$

69,883