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GOODWILL AND OTHER INTANGIBLE ASSETS (Tables)
9 Months Ended
Sep. 30, 2023
Goodwill and Intangible Assets Disclosure [Abstract]  
Schedule of goodwill

Monster

Energy®

Strategic

Alcohol

    

Drinks

    

Brands

    

Brands

    

Other

    

Total

Balance at December 31, 2022

$

693,644

$

637,999

$

86,298

$

$

1,417,941

Acquisitions

 

 

 

 

 

Balance at September 30, 2023

$

693,644

$

637,999

$

86,298

$

$

1,417,941

Monster 

Energy®

Strategic

Alcohol

    

Drinks

    

Brands

    

Brands

    

Other

    

Total

Balance at December 31, 2021

$

693,644

$

637,999

$

$

$

1,331,643

Acquisitions

 

 

 

81,298

 

 

81,298

Balance at September 30, 2022

$

693,644

$

637,999

$

81,298

$

$

1,412,941

Schedule of intangible assets

    

September 30, 

    

December 31, 

    

2023

    

2022

Amortizing intangibles

$

144,378

$

121,378

Accumulated amortization

 

(73,007)

 

(68,790)

 

71,371

 

52,588

Non-amortizing intangibles

 

1,388,076

 

1,167,822

$

1,459,447

$

1,220,410

Schedule of future estimated amortization expense related to amortizing intangibles

2023 (from October 1, 2023 to December 31, 2023)

    

$

1,487

2024

5,948

2025

5,947

2026

5,947

2027

5,946

2028 and thereafter

46,096

$

71,371