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REVENUE RECOGNITION (Tables)
12 Months Ended
Dec. 31, 2022
REVENUE RECOGNITION  
Schedule of disaggregation of revenue by geographical markets

Year Ended December 31, 2022

Latin

America

U.S. and

and

Net Sales

    

Canada

    

EMEA1

    

Asia Pacific

    

Caribbean

    

Total

Monster Energy® Drinks

$

3,806,351

$

1,105,302

$

426,800

$

494,758

$

5,833,211

Strategic Brands

 

184,844

 

123,440

 

29,386

 

15,820

 

353,490

Alcohol Brands2

101,405

101,405

Other

 

22,944

 

 

 

 

22,944

Total Net Sales

$

4,115,544

$

1,228,742

$

456,186

$

510,578

$

6,311,050

Year Ended December 31, 2021

Latin

America

U.S. and

and

Net Sales

    

Canada

    

EMEA1

    

Asia Pacific

    

Caribbean

    

Total

Monster Energy® Drinks

$

3,455,704

$

1,004,005

$

446,023

$

314,941

$

5,220,673

Strategic Brands

 

158,390

 

99,423

 

26,811

 

10,138

 

294,762

Other

 

25,917

 

 

 

 

25,917

Total Net Sales

$

3,640,011

$

1,103,428

$

472,834

$

325,079

$

5,541,352

Year Ended December 31, 2020

    

    

    

    

Latin

    

America

 

U.S. and

and

 

Net Sales

Canada

EMEA1

Asia Pacific

Caribbean

Total

Monster Energy® Drinks

$

3,020,667

$

675,045

$

400,317

$

209,217

$

4,305,246

Strategic Brands

166,861

70,782

23,475

5,236

266,354

Other

27,038

27,038

Total Net Sales

$

3,214,566

$

745,827

$

423,792

$

214,453

$

4,598,638

1Europe, Middle East and Africa (“EMEA”)

2Effectively from February 17, 2022 to December 31, 2022