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GOODWILL AND OTHER INTANGIBLE ASSETS
9 Months Ended
Sep. 30, 2022
GOODWILL AND OTHER INTANGIBLE ASSETS  
GOODWILL AND OTHER INTANGIBLE ASSETS

10.GOODWILL AND OTHER INTANGIBLE ASSETS

The following is a roll-forward of goodwill for the nine-months ended September 30, 2022 and 2021 by reportable segment:

Monster

Energy®

Strategic

Alcohol

    

Drinks

    

Brands

    

Brands

    

Other

    

Total

Balance at December 31, 2021

$

693,644

$

637,999

$

$

$

1,331,643

Acquisitions

 

 

 

81,298

 

 

81,298

Balance at September 30, 2022

$

693,644

$

637,999

$

81,298

$

$

1,412,941

Monster 

Energy®

Strategic

Alcohol

    

Drinks

    

 Brands

    

Brands

    

Other

    

Total

Balance at December 31, 2020

$

693,644

$

637,999

$

$

$

1,331,643

Acquisitions

 

 

 

 

 

Balance at September 30, 2021

$

693,644

$

637,999

$

$

$

1,331,643

Intangible assets consist of the following at:

    

September 30, 

    

December 31, 

    

2022

    

2021

Amortizing intangibles

$

121,372

$

66,872

Accumulated amortization

 

(66,781)

 

(61,227)

 

54,591

 

5,645

Non-amortizing intangibles

 

1,171,235

 

1,066,741

$

1,225,826

$

1,072,386

Amortizing intangibles primarily consist of customer relationships. All amortizing intangibles have been assigned an estimated finite useful life and such intangibles are amortized on a straight-line basis over the number of years that approximate their respective useful lives, generally five to fifteen years. Total amortization expense recorded was $2.0 million and $1.1 million for the three-months ended September 30, 2022 and 2021, respectively. Total amortization expense recorded was $5.6 million and $3.3 million for the nine-months ended September 30, 2022 and 2021, respectively.

The following is the future estimated amortization expense related to amortizing intangibles as of September 30, 2022:

2022 (from October 1, 2022 to December 31, 2022)

    

$

2,010

2023

4,745

2024

3,647

2025

3,647

2026

3,646

2027 and thereafter

36,896

$

54,591