GOODWILL AND OTHER INTANGIBLE ASSETS

3 Months Ended

Mar. 31, 2019

GOODWILL AND OTHER INTANGIBLE ASSETS

GOODWILL AND OTHER INTANGIBLE ASSETS

10.         GOODWILL AND OTHER INTANGIBLE ASSETS

The following is a roll-forward of goodwill for the three-months ended March 31, 2019 and 2018 by reportable segment:

	Monster
	Energy®		Strategic
	Drinks		Brands		Other		Total
Balance at December 31, 2018	$	693,644	$	637,999	$	—	$	1,331,643
Acquisitions		—		—		—		—
Balance at March 31, 2019	$	693,644	$	637,999	$	—	$	1,331,643

	Monster
	Energy®		Strategic
	Drinks		Brands		Other		Total
Balance at December 31, 2017	$	693,644	$	637,999	$	—	$	1,331,643
Acquisitions		—		—		—		—
Balance at March 31, 2018	$	693,644	$	637,999	$	—	$	1,331,643

Intangible assets consist of the following at:

	March 31,		December 31,
	2019		2018
Amortizing intangibles	$	66,870	$	71,350
Accumulated amortization		(40,377)		(38,311)
		26,493		33,039
Non-amortizing intangibles		1,016,346		1,012,839
	$	1,042,839	$	1,045,878

Amortizing intangibles primarily consist of customer relationships. All amortizing intangibles have been assigned an estimated finite useful life and such intangibles are amortized on a straight-line basis over the number of years that approximate their respective useful lives, generally five to seven years. Total amortization expense recorded was $2.9 million and $3.1 million for the three-months ended March 31, 2019 and 2018, respectively.