GOODWILL AND OTHER INTANGIBLE ASSETS

12 Months Ended

Dec. 31, 2017

GOODWILL AND OTHER INTANGIBLE ASSETS

8.GOODWILL AND OTHER INTANGIBLE ASSETS

The following is a roll-forward of goodwill for the years ended December 31, 2017 and 2016 by reportable segment:

	Monster Energy® Drinks		Strategic Brands		Other		Total
Balance at December 31, 2016	$	693,644	$	637,999	$	-	$	1,331,643
Acquisitions	-		-		-		-

Balance at December 31, 2017	$	693,644	$	637,999	$	-	$	1,331,643

	Monster Energy® Drinks		Strategic Brands		Other		Total
Balance at December 31, 2015	$	641,716	$	637,999	$	-	$	1,279,715
Acquisitions	51,928		-		-		51,928

Balance at December 31, 2016	$	693,644	$	637,999	$	-	$	1,331,643

Intangible assets consist of the following at:

	December 31, 2017			December 31, 2016
Amortizing intangibles	$	71,400		$	71,290
Accumulated amortization	(26,383		)	(14,535		)

	45,017			56,755
Non-amortizing intangibles	989,068			975,880

	$	1,034,085		$	1,032,635

Amortizing intangibles primarily consist of customer relationships. All amortizing intangibles have been assigned an estimated finite useful life and such intangibles are amortized on a straight-line basis over the number of years that approximate their respective useful lives, generally five to seven years. Total amortization expense recorded was $11.9 million, $10.6 million and $3.9 million for the years ended December 31, 2017, 2016 and 2015, respectively.

The following is the future estimated amortization expense related to amortizing intangibles as of December 31, 2017:

Year Ending December 31:

2018	$	11,847
2019	11,847
2020	7,964
2021	4,722
2022	4,697
2023 and thereafter	3,940

	$	45,017

At December 31, 2017, non-amortizing intangibles primarily consist of indefinite-lived tradenames.