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GOODWILL AND OTHER INTANGIBLE ASSETS (Details) - USD ($)
$ in Thousands
3 Months Ended 6 Months Ended
Jun. 30, 2017
Jun. 30, 2016
Jun. 30, 2017
Jun. 30, 2016
Dec. 31, 2016
Goodwill          
Goodwill, Beginning Balance     $ 1,331,643    
Goodwill, Ending Balance $ 1,331,643   1,331,643    
Amortizing intangibles 71,377   71,377   $ 71,290
Accumulated amortization (20,459)   (20,459)   (14,535)
Amortizing intangibles, net 50,918   50,918   56,755
Non-amortizing intangibles 981,956   981,956   975,880
Intangible, net 1,032,874   1,032,874   $ 1,032,635
Amortization of in intangible assets 3,000 $ 2,900 $ 6,000 $ 4,600  
Minimum          
Goodwill          
Useful life of intangible assets     5 years    
Maximum          
Goodwill          
Useful life of intangible assets     7 years    
Monster Energy Drinks          
Goodwill          
Goodwill, Beginning Balance     $ 693,644    
Goodwill, Ending Balance 693,644   693,644    
Strategic Brands          
Goodwill          
Goodwill, Beginning Balance     637,999    
Goodwill, Ending Balance 637,999   637,999    
Other          
Goodwill          
Goodwill, Ending Balance