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GOODWILL AND OTHER INTANGIBLE ASSETS
 6 Months Ended
Jun. 30, 2017
GOODWILL AND OTHER INTANGIBLE ASSETS  
GOODWILL AND OTHER INTANGIBLE ASSETS

 

8.GOODWILL AND OTHER INTANGIBLE ASSETS

 

The following is a roll-forward of goodwill for the six-months ended June 30, 2017 by reportable segment:

 

 

 

Monster
Energy®
Drinks

 

Strategic
Brands

 

Other

 

Total

 

Balance at December 31, 2016

 

$
693,644

 

$
637,999

 

$

-

 

$
1,331,643

 

Acquisitions

 

-

 

-

 

-

 

-

 

 

 

 

 

 

 

 

 

 

 

Balance at June 30, 2017

 

$
693,644

 

$
637,999

 

$

-

 

$
1,331,643

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Intangible assets consist of the following at:

 

 

 

June 30,
2017

 

December 31,
2016

 

Amortizing intangibles

 

 $
71,377

 

 $
71,290

 

Accumulated amortization

 
(20,459)

 
(14,535)

 

 

 

 

 

 

 

 

 
50,918

 
56,755

 

Non-amortizing intangibles

 
981,956

 
975,880

 

 

 

 

 

 

 

 

 

 $
1,032,874

 

 $
1,032,635

 

 

 

 

 

 

 

 

 

 

Amortizing intangibles primarily consist of customer relationships. All amortizing intangibles have been assigned an estimated finite useful life and such intangibles are amortized on a straight-line basis over the number of years that approximate their respective useful lives, generally five to seven years. Total amortization expense recorded was $3.0 million and $2.9 million for the three-months ended June 30, 2017 and 2016, respectively. Total amortization expense recorded was $6.0 million and $4.6 million for the six-months ended June 30, 2017 and 2016, respectively.