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GOODWILL AND OTHER INTANGIBLES ASSETS (Details) - USD ($)
$ in Thousands
3 Months Ended 6 Months Ended
Jun. 30, 2016
Jun. 30, 2015
Jun. 30, 2016
Jun. 30, 2015
Dec. 31, 2015
Goodwill          
Goodwill, Beginning Balance     $ 1,279,715    
Acquisitions     3,928    
Goodwill, Ending Balance $ 1,283,643   1,283,643    
Amortizing intangibles 71,213   71,213   $ 35,263
Accumulated amortization (8,612)   (8,612)   (3,899)
Amortizing intangibles, net 62,601   62,601   31,364
Non-amortizing intangibles 1,019,550   1,019,550   396,622
Intangible, net 1,082,151   1,082,151   $ 427,986
Amortization expense 2,900 $ 300 $ 4,600 $ 300  
Minimum          
Goodwill          
Useful life of intangible assets     5 years 5 years  
Maximum          
Goodwill          
Useful life of intangible assets     7 years 7 years  
Monster Energy Drinks          
Goodwill          
Goodwill, Beginning Balance     $ 641,716    
Acquisitions     3,928    
Goodwill, Ending Balance 645,644   645,644    
Strategic Brands          
Goodwill          
Goodwill, Beginning Balance     637,999    
Acquisitions        
Goodwill, Ending Balance $ 637,999   $ 637,999