COMMITMENTS AND CONTINGENCIES (Details 2) (USD $)	0 Months Ended
Oct. 17, 2012 oz item	Mar. 31, 2015
Commitments and contingencies
Accrued loss contingencies		$ 5,500,000
Receivables for insurance reimbursements		1,800,000us-gaap_LossContingencyReceivable
Lawsuit in Superior Court by Wendy Crossland and Richard Fournier
Commitments and contingencies
Age of the plaintiff's deceased daughter	14 years
Number of 24 ounce energy drinks	2
Number of ounce energy drink	24
Number of days over which the energy drink was consumed	2 days
Minimum amount of plaintiff claims for general damages	$ 25,000

Represents the age of the plaintiff's deceased daughter.

No definition available.

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- Definition

Represents the number of 24 ounce energy drinks consumed.

+ References

No definition available.

+ Details

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- Definition

Represents the number of days over which the 24 ounce energy drink was consumed.

+ References

No definition available.

+ Details

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- Definition

Represent the number of ounces in the energy drink consumed.

+ References

No definition available.

+ Details

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Data Type:	num:massItemType
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- Details

Name:	us-gaap_LossContingenciesLineItems
Namespace Prefix:	us-gaap_
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- Definition

Amount of loss contingency liability.

+ References

+ Details

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Data Type:	xbrli:monetaryItemType
Balance Type:	credit
Period Type:	instant

- Definition

The value (monetary amount) of the award the plaintiff seeks in the legal matter.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 450

-SubTopic 20

-Section 50

-Paragraph 1

-URI http://asc.fasb.org/extlink&oid=25496072&loc=d3e14326-108349

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-Publisher FASB

-Name Accounting Standards Codification

-Topic 450

-SubTopic 20

-Section 50

-Paragraph 4

-Subparagraph (a)

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-Publisher FASB

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-SubTopic 20

-Section 50

-Paragraph 9

-Subparagraph (a)

-URI http://asc.fasb.org/extlink&oid=25496072&loc=d3e14557-108349

+ Details

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Balance Type:	debit
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- Definition

Amount of receivable related to a loss contingency accrual. For example, an insurance recovery receivable.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 460

-SubTopic 10

-Section 50

-Paragraph 3

-URI http://asc.fasb.org/extlink&oid=6851643&loc=d3e12053-110248

+ Details

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- Details

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