SEGMENT INFORMATION (Tables)

3 Months Ended

Mar. 31, 2015

Schedule of net revenues and other financial information by segment

	Three-Months Ended March 31, 2015
	DSD			Warehouse		Corporate and Unallocated		Total
Net sales	$	605,811	(1)	$	20,980	$	-	$	626,791	(1)
Contribution margin*	57,660		(2)	(40)		-		57,620		(2)
Corporate and unallocated expenses	-			-		(49,991)		(49,991)
Operating income								7,629		(1), (2)
Interest and other income, net	42			-		1,191		1,233
Income before provision for income taxes								8,862		(1), (2)
Depreciation and amortization	(5,119)			(75)		(1,276)		(6,470)

	Three-Months Ended March 31, 2014
	DSD			Warehouse		Corporate and Unallocated		Total
Net sales	$	514,355	(1)	$	21,774	$	-	$	536,129	(1)
Contribution margin*	186,468		(2)	296		-		186,764		(2)
Corporate and unallocated expenses	-			-		(37,901)		(37,901)
Operating income								148,863		(1), (2)
Other income (expense)	26			-		128		154
Income before provision for income taxes								149,017		(1), (2)
Depreciation and amortization	(4,944)			(81)		(1,428)		(6,453)

(1) Includes $43.3 million and $3.7 million for the three-months ended March 31, 2015 and 2014, respectively, related to the recognition of deferred revenue. Included in the $43.3 million recognition of deferred revenue for the three-months ended March 31, 2015, is $39.8 million related to the accelerated amortization of the deferred revenue balances associated with certain of the Company’s prior distributors who were sent notices of termination during the first quarter of 2015.

(2) Includes $206.0 million and $0.01 million for the three-months ended March 31, 2015 and 2014, respectively, related to distributor termination costs.

*Contribution margin is defined as gross profit less certain operating expenses deemed by management to be directly attributable to the respective reportable segment. Contribution margin is used by management as a key indicator of reportable segment profitability.

Schedule of net sales by product line

	Three-Months Ended
	March 31,
Product Line	2015		2014
Energy drinks	$	552,729	$	499,013
Non-carbonated (primarily juice based beverages and Peace Tea® iced teas)	24,513		26,446
Carbonated (primarily soda beverages)	6,202		7,014
Other	43,347		3,656
	$	626,791	$	536,129

- Definition

Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss.

+ References+ Details