RELATED PARTY TRANSACTIONS (Details) (Directors and Officers that provide promotional materials, USD $) In Millions, unless otherwise specified	3 Months Ended		6 Months Ended
	Jun. 30, 2014	Jun. 30, 2013	Jun. 30, 2014 item	Jun. 30, 2013
Directors and Officers that provide promotional materials
Related party transactions
Number of directors and officers who are principal owners of a company that provides promotional materials			2
Expenses incurred in connection with materials or services provided by a related party	$ 0.20	$ 0.20	$ 0.30	$ 0.40