COMMITMENTS AND CONTINGENCIES (Details 2) (USD $)			40 Months Ended	0 Months Ended
	Jun. 30, 2014	Dec. 31, 2013	Oct. 03, 2013 Charge of VAT pass-through tax to customers in the United Kingdom	Oct. 17, 2012 Lawsuit in Superior Court by Wendy Crossland and Richard Fournier item oz	Sep. 17, 2008 Securities Litigation item	Apr. 16, 2014 Securities Litigation Subsequent event
Commitments and contingencies
Amount of potential VAT pass-through tax			$ 0
Tax penalties			0
Age of the plaintiff's deceased daughter				14 years
Number of 24 ounce energy drinks				2
Number of ounce energy drink				24
Number of days over which the energy drink was consumed				2 days
Minimum amount of plaintiff claims for general damages				25,000
Number of actions consolidated					2
Amount that Company has agreed to cause certain of its insurance carriers to pay into escrow account						16,250,000
Accrued loss contingencies	26,200,000	17,000,000
Receivables for insurance reimbursements	$ 21,250,000	$ 16,250,000