SEGMENT INFORMATION (Tables)

6 Months Ended

Jun. 30, 2014

SEGMENT INFORMATION

Schedule of net revenues and other financial information by segment

	Three-Months Ended June 30, 2014
	DSD		Warehouse		Corporate and Unallocated		Total
Net sales	$	660,105	$	27,095	$	-	$	687,200
Contribution margin*	256,147		1,320		-		257,467
Corporate and unallocated expenses	-		-		(41,654)		(41,654)
Operating income							215,813
Other income (expense)	272		-		(94)		178
Income before provision for income taxes							215,991
Depreciation and amortization	(5,018)		(82)		(1,444)		(6,544)

	Three-Months Ended June 30, 2013
	DSD		Warehouse		Corporate and Unallocated		Total
Net sales	$	600,992	$	29,942	$	-	$	630,934
Contribution margin*	215,018		1,130		-		216,148
Corporate and unallocated expenses	-		-		(36,721)		(36,721)
Operating income							179,427
Other income (expense)	99		-		(3,501)		(3,402)
Income before provision for income taxes							176,025
Depreciation and amortization	(4,598)		(64)		(615)		(5,277)

*Contribution margin is defined as gross profit less certain operating expenses deemed by management to be directly attributable to the respective reportable segment. Contribution margin is used by management as a key indicator of reportable segment profitability.

	Six-Months Ended June 30, 2014
	DSD		Warehouse		Corporate and Unallocated		Total
Net sales	$	1,174,460	$	48,869	$	-	$	1,223,329
Contribution margin*	442,615		1,616		-		444,231
Corporate and unallocated expenses	-		-		(79,554)		(79,554)
Operating income							364,677
Other income (expense)	298		-		34		332
Income before provision for income taxes							365,009
Depreciation and amortization	(9,962)		(163)		(2,870)		(12,995)

	Six-Months Ended June 30, 2013
	DSD		Warehouse		Corporate and Unallocated		Total
Net sales	$	1,061,168	$	53,990	$	-	$	1,115,158
Contribution margin*	353,991		1,511		-		355,502
Corporate and unallocated expenses	-		-		(68,770)		(68,770)
Operating income							286,732
Other income (expense)	288		-		(5,591)		(5,303)
Income before provision for income taxes							281,429
Depreciation and amortization	(9,019)		(123)		(1,195)		(10,337)

*Contribution margin is defined as gross profit less certain operating expenses deemed by management to be directly attributable to the respective reportable segment. Contribution margin is used by management as a key indicator of reportable segment profitability.

Schedule of net sales by product line

	Three-Months Ended				Six-Months Ended
	June 30,				June 30,
Product Line	2014		2013		2014		2013
Energy drinks	$	640,231	$	582,899	$	1,139,244	$	1,028,925
Non-carbonated (primarily juice based beverages and Peace Tea® iced teas)	34,625		36,166		61,071		64,138
Carbonated (primarily soda beverages)	8,526		8,264		15,542		14,665
Other	3,817		3,605		7,472		7,430
	$	687,199	$	630,934	$	1,223,329	$	1,115,158