INCOME TAXES (Details 2) (USD $)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2011
Deferred Tax Assets:
Reserve for sales returns	$ 583,000	$ 145,000
Reserve for doubtful accounts	62,000	28,000
Reserve for inventory obsolescence	2,060,000	2,753,000
Reserve for marketing development fund	9,470,000	4,595,000
Capitalization of inventory costs	1,949,000	1,524,000
State franchise tax	6,043,000	5,268,000
Accrued compensation	867,000	49,000
Accrued other liabilities	4,871,000	1,825,000
Deferred revenue	50,813,000	49,597,000
Stock-based compensation	21,963,000	19,965,000
Securities impairment	273,000	2,104,000
Foreign net operating loss carryforward	19,346,000	13,529,000
Prepaid supplies	4,639,000	2,008,000
Total gross deferred tax assets	122,939,000	103,390,000
Deferred Tax Liabilities:
Amortization of trademarks	(10,393,000)	(9,179,000)
Unrealized gain on available-for-sale investments		(1,006,000)
Amortization of graphic design	(94,000)	(81,000)
Depreciation	(5,828,000)	(5,304,000)
Total gross deferred tax liabilities	(16,315,000)	(15,570,000)
Valuation Allowance	(22,089,000)	(11,316,000)
Net deferred tax assets	84,535,000	76,504,000
Valuation Allowance	10,800,000	6,100,000	1,800,000
Net operating loss carryforwards	95,100,000
Net operating loss carryforwards subject to indefinite carryforward	73,900,000
Net operating loss carryforwards that begin to expire in 2017	$ 21,200,000