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COMMITMENTS AND CONTINGENCIES (Details 2)
1 Months Ended 0 Months Ended 9 Months Ended
Sep. 30, 2013
Charge of VAT pass-through tax to customers in the United Kingdom
USD ($)
Dec. 31, 2012
Charge of VAT pass-through tax to customers in the United Kingdom
USD ($)
May 31, 2009
Putative class action, Avraham Wellman
CAD
Oct. 17, 2012
Lawsuit in Superior Court by Wendy Crossland and Richard Fournier
USD ($)
oz
item
Sep. 17, 2008
Securities Litigation
item
Sep. 30, 2013
San Francisco City Attorney Litigation
Commitments and contingencies            
Estimated maximum amount of potential VAT pass-through tax $ 47,100,000 $ 33,200,000        
Minimum amount of plaintiff claims for general damages     20,000,000 25,000    
Amount of plaintiff claims for punitive damages     5,000,000      
Number of 24 ounce energy drinks       2    
Age of the plaintiff's deceased daughter       14 years    
Number of ounce energy drink       24    
Number of days over which the energy drink was consumed       2 days    
Number of actions consolidated         2  
Period after which the Company's initial response to the complaint becomes due           30 days