COMMITMENTS AND CONTINGENCIES (Details 2)	1 Months Ended	6 Months Ended	0 Months Ended
	May 31, 2009 Putative class action, Avraham Wellman CAD	Jun. 30, 2013 Derivative Litigation USD ($)	Oct. 17, 2012 Lawsuit in Superior Court by Wendy Crossland and Richard Fournier USD ($) oz item	Sep. 17, 2008 Securities Litigation item	Mar. 29, 2013 San Francisco City Attorney Litigation sqft
Litigation
Minimum amount of plaintiff claims for general damages	20,000,000		$ 25,000
Amount of plaintiff claims for punitive damages	5,000,000
Number of 24 ounce energy drinks			2
Consideration offered or exchanged to induce or reward voluntary dismissal		$ 0
Age of the plaintiff's deceased daughter			14 years
Number of ounce energy drink			24
Number of days over which the energy drink was consumed			2 days
Number of actions consolidated				2
Number of steps which if not taken will cause to bring suit against the Company					5