The value (monetary amount) of the award the plaintiff seeks in the legal matter.

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+ Details

COMMITMENTS AND CONTINGENCIES (Details 2)	0 Months Ended	1 Months Ended	0 Months Ended	3 Months Ended	0 Months Ended
COMMITMENTS AND CONTINGENCIES (Details 2)	Sep. 13, 2012 item	May 31, 2009 Putative class action, Avraham Wellman CAD	Sep. 13, 2012 Derivative Litigation item	Mar. 31, 2013 Derivative Litigation USD ($)	Oct. 17, 2012 Lawsuit in Superior Court by Wendy Crossland and Richard Fournier USD ($) oz item
Litigation
Amount of plaintiff claims for general damages		20,000,000			$ 25,000
Amount of plaintiff claims for punitive damages		5,000,000
Number of derivative complaints			2
Number of derivative actions	1
Number of 24 ounce energy drinks					2
Consideration offered or exchanged to induce or reward voluntary dismissal				$ 0
Number of ounce energy drink					24
Number of days over which the energy drink was consumed					2 days