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INCOME TAXES (Details 2) (USD $)
12 Months Ended
Dec. 31, 2012
Dec. 31, 2011
Dec. 31, 2010
Deferred Tax Assets:      
Reserve for sales returns $ 145,000 $ 186,000  
Reserve for doubtful accounts 28,000 42,000  
Reserve for inventory obsolescence 2,753,000 3,082,000  
Reserve for marketing development fund 4,595,000 4,485,000  
Capitalization of inventory costs 1,524,000 972,000  
State franchise tax 5,268,000 4,817,000  
Accrued compensation 49,000 256,000  
Accrued other liabilities 1,825,000 487,000  
Deferred revenue 49,597,000 51,477,000  
Stock-based compensation 19,965,000 16,605,000  
Securities impairment 2,104,000 2,402,000  
Foreign net operating loss carryforward 13,529,000 7,511,000  
Prepaid supplies 2,008,000 3,159,000  
Total gross deferred tax assets 103,390,000 95,481,000  
Deferred Tax Liabilities:      
Amortization of trademarks (9,179,000) (7,911,000)  
Unrealized gain on available-for-sale investments (1,006,000)    
Amortization of graphic design (81,000) (52,000)  
Depreciation (5,304,000) (7,340,000)  
Total gross deferred tax liabilities (15,570,000) (15,303,000)  
Valuation Allowance (11,316,000) (5,174,000)  
Net deferred tax assets 76,504,000 75,004,000  
Valuation Allowance 6,142,000 1,797,000 3,377,000
Net operating loss carryforwards 74,500,000    
Net operating loss carryforwards subject to indefinite carryforward 67,200,000    
Net operating loss carryforwards that begin to expire in 2017 $ 7,300,000