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SEGMENT INFORMATION (Details) (USD $)
 3 Months Ended 9 Months Ended
Sep. 30, 2012
Sep. 30, 2011
Sep. 30, 2012
segment
Sep. 30, 2011
SEGMENT INFORMATION        
Number of reportable segments     2  
Segment information        
Net sales $ 541,940,000 $ 474,709,000 $ 1,589,185,000 $ 1,293,273,000
Contribution margin 170,137,000 155,580,000 518,827,000 417,174,000
Corporate and unallocated expense (29,452,000) (23,490,000) (82,085,000) (64,148,000)
Operating income 140,685,000 132,090,000 436,742,000 353,026,000
Other income (expense) 553,000 (862,000) 840,000 (286,000)
Income before provision for income taxes 141,238,000 131,228,000 437,582,000 352,740,000
Depreciation and amortization (5,155,000) (4,484,000) (15,228,000) (12,152,000)
Trademark amortization (12,000) (16,000) (36,000) (39,000)
Stock-based compensation expense 7,900,000 4,900,000 21,600,000 12,800,000
Direct Store Delivery ("DSD")
        
Segment information        
Net sales 516,268,000 447,113,000 1,515,476,000 1,218,491,000
Contribution margin 170,096,000 153,098,000 515,010,000 413,629,000
Other income (expense) 147,000 (73,000) 414,000 (81,000)
Depreciation and amortization (3,884,000) (3,358,000) (11,577,000) (8,975,000)
Warehouse ("Warehouse")
        
Segment information        
Net sales 25,672,000 27,596,000 73,709,000 74,782,000
Contribution margin 41,000 2,482,000 3,817,000 3,545,000
Depreciation and amortization (38,000) (25,000) (93,000) (61,000)
Trademark amortization (11,000) (11,000) (33,000) (33,000)
Corporate and Unallocated
        
Segment information        
Corporate and unallocated expense (29,452,000) (23,490,000) (82,085,000) (64,148,000)
Other income (expense) 406,000 (789,000) 426,000 (205,000)
Depreciation and amortization (1,233,000) (1,101,000) (3,558,000) (3,116,000)
Trademark amortization (1,000) (5,000) (3,000) (6,000)
Payroll cost 19,800,000 14,100,000 55,400,000 39,100,000
Stock-based compensation expense 7,900,000 4,900,000 21,600,000 12,800,000
Professional service expenses 4,500,000 4,500,000 11,600,000 13,100,000
Other operating expenses $ 4,000,000 $ 4,900,000 $ 11,500,000 $ 11,900,000