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SEGMENT INFORMATION (Details 2) (USD $)
3 Months Ended 12 Months Ended
Dec. 31, 2011
Sep. 30, 2011
Jun. 30, 2011
Mar. 31, 2011
Dec. 31, 2010
Sep. 30, 2010
Jun. 30, 2010
Mar. 31, 2010
Dec. 31, 2011
Dec. 31, 2010
Dec. 31, 2009
Segment information                      
Net sales $ 409,957,000 $ 474,709,000 $ 462,145,000 $ 356,419,000 $ 318,665,000 $ 381,466,000 $ 365,701,000 $ 238,110,000 $ 1,703,230,000 $ 1,303,942,000 $ 1,143,299,000
Energy drinks
                     
Segment information                      
Net sales                 1,563,331,000 1,178,071,000 1,038,572,000
Non-carbonated (primarily juice based beverages)
                     
Segment information                      
Net sales                 94,398,000 80,537,000 59,207,000
Carbonated (primarily soda beverages)
                     
Segment information                      
Net sales                 32,467,000 32,906,000 32,538,000
Other
                     
Segment information                      
Net sales                 13,034,000 12,428,000 12,982,000
Coca-Cola Refreshments ("CCR")
                     
Segment information                      
Customer accounted net sales (as percent)                 29.00%    
Coca-Cola Enterprises, Inc. ("CCE")
                     
Segment information                      
Customer accounted net sales (as percent)                   28.00% 27.00%
Net sales to customers outside the United States                 $ 300,900,000 $ 191,300,000 $ 135,700,000
Percentage of net sales to customers outside the United States                 17.70% 14.70% 11.90%