INCOME TAXES (Details 2) (USD $)	12 Months Ended
	Dec. 31, 2011	Dec. 31, 2010
Deferred Tax Assets:
Reserve for sales returns	$ 186,000	$ 234,000
Reserve for doubtful accounts	42,000	25,000
Reserve for inventory obsolescence	3,082,000	3,407,000
Reserve for marketing development fund	4,485,000	7,216,000
Capitalization of inventory costs	972,000	998,000
State franchise tax	4,817,000	4,512,000
Accrued compensation	256,000	334,000
Accrued other liabilities	487,000	488,000
Deferred revenue	51,477,000	52,711,000
Stock-based compensation	16,605,000	13,260,000
Comprehensive income		978,000
Securities impairment	2,402,000	2,114,000
Amortization of graphic design	(52,000)	63,000
Foreign net operating loss carryforward	7,511,000	3,928,000
Prepaid supplies	3,159,000
Total gross deferred tax assets	95,429,000	90,268,000
Deferred Tax Liabilities:
Amortization of trademarks	(7,911,000)	(7,082,000)
Depreciation	(7,340,000)	(4,562,000)
Total gross deferred tax liabilities	(15,251,000)	(11,644,000)
Valuation Allowance	(5,174,000)	(3,377,000)
Net deferred tax assets	75,004,000	75,247,000
Valuation Allowance	1,797,000	3,377,000
Net operating loss carryforwards	48,500,000
Net operating loss carryforwards subject to indefinite carryforward	48,100,000
Net operating loss carryforwards that begin to expire in 2017	$ 400,000