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COMMITMENTS AND CONTINGENCIES (Details 2) (USD $)
12 Months Ended
Dec. 31, 2011
Dec. 31, 2010
Dec. 31, 2009
Contractual obligations related primarily to sponsorships and other commitments      
Value of purchases from suppliers of limited resources $ 279,500,000 $ 186,400,000 $ 168,600,000
Contractual obligations
     
Contractual obligations related primarily to sponsorships and other commitments      
2012 48,716,000    
2013 24,737,000    
2014 14,513,000    
2015 7,116,000    
Total 95,082,000    
Raw material items
     
Contractual obligations related primarily to sponsorships and other commitments      
Purchase Commitments 44,200,000    
Period over which contractual obligations will be paid (in years) 1    
Office building, including the real property
     
Contractual obligations related primarily to sponsorships and other commitments      
Purchase Commitments $ 8,200,000