ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details 2) (USD $) In Millions, unless otherwise specified	12 Months Ended
	Dec. 31, 2011 Y M	Dec. 31, 2010	Dec. 31, 2009
Cash and Cash Equivalents
Maximum term of original maturity to classify instruments as cash equivalents (in months)	3
Intangibles
Estimated useful life of trademarks, low end of range (in years)	1
Estimated useful life of trademarks, high end of range (in years)	25
Revenue Recognition
Distribution agreement, revenue recognition period (in years)	20
Freight-Out Costs
Freight-out costs	$ 60.5	$ 47.4	$ 39.8
Advertising and Promotional Expenses
Advertising and promotional expenses	$ 148.8	$ 104.9	$ 86.7
Maximum
Income Taxes
Percentage of likelihood below which no tax benefit is recognized in the financial statements	50.00%
Minimum
Income Taxes
Percentage of likelihood of realization of recognized tax benefit	50.00%
Sales | Customer concentration | Direct Store Delivery ("DSD") | Coca-Cola Refreshments ("CCR")
Concentration of Risk
Percentage of net sales from major customer	29.00%
Sales | Customer concentration | Direct Store Delivery ("DSD") | Coca-Cola Enterprises, Inc. ("CCE")
Concentration of Risk
Percentage of net sales from major customer		28.00%	27.00%
Property and Equipment
Summary of significant accounting policies
Minimum estimated useful lives of the assets (in years)	3
Maximum estimated useful lives of the assets (in years)	10