INCOME TAXES (Tables)

12 Months Ended

Dec. 31, 2011

INCOME TAXES

Components of the provision for income taxes

	Year Ended December 31,
	2011		2010		2009
Current:
Federal	$	146,385	$	111,217	$	107,503
State	22,526		27,139		22,332
Foreign	2,827		279		309
	171,738		138,635		130,144
Deferred:
Federal	634		(3,913)		(1,941)
State	465		747		9
Foreign	(3,583)		(1,573)		(1,233)
	(2,484)		(4,739)		(3,165)
Valuation allowance	1,797		3,377		-
	$	171,051	$	137,273	$	126,979

Schedule of reconciliation of income taxes computed at statutory federal rate to total income taxes

	Year Ended December 31,
	2011		2010		2009
U.S. Federal tax expense at statutory rates	$	160,045	$	122,256	$	117,510
State income taxes, net of federal tax benefit	14,917		18,126		14,819
Permanent differences	1,176		1,634		977
Domestic production deduction	(11,551)		(9,450)		(8,495)
Other	4,667		1,330		2,168
Valuation allowance	1,797		3,377		-
	$	171,051	$	137,273	$	126,979

Components of the Company's deferred tax assets (liabilities)

	2011		2010
Deferred Tax Assets:
Reserve for sales returns	$	186	$	234
Reserve for doubtful accounts	42		25
Reserve for inventory obsolescence	3,082		3,407
Reserve for marketing development fund	4,485		7,216
Capitalization of inventory costs	972		998
State franchise tax	4,817		4,512
Accrued compensation	256		334
Accrued other liabilities	487		488
Deferred revenue	51,477		52,711
Stock-based compensation	16,605		13,260
Comprehensive income	-		978
Securities impairment	2,402		2,114
Amortization of graphic design	(52)		63
Foreign net operating loss carryforward	7,511		3,928
Prepaid supplies	3,159		-
Total gross deferred tax assets	$	95,429	$	90,268
Deferred Tax Liabilities:
Amortization of trademarks	$	(7,911)	$	(7,082)
Depreciation	(7,340)		(4,562)
Total gross deferred tax liabilities	(15,251)		(11,644)
Valuation Allowance	(5,174)		(3,377)
Net deferred tax assets	$	75,004	$	75,247

Schedule of roll-forward of the total gross unrecognized tax benefits, not including interest and penalties

	Gross Unrealized Tax Benefits
Balance at January 1, 2009	$	1,912
Additions for tax positions related to the current year	308
Additions for tax positions related to the prior year	89
Decreases for tax positions related to prior years	(1,912)
Balance at December 31, 2009	$	397
Additions for tax positions related to the current year	-
Additions for tax positions related to the prior year	68
Decreases for tax positions related to prior years	-
Balance at December 31, 2010	$	465
Additions for tax positions related to the current year	-
Additions for tax positions related to the prior year	1,445
Decreases for tax positions related to prior years	-
Balance at December 31, 2011	$	1,910