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The value (monetary amount) of the punitive award the plaintiff seeks in the legal matter.

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The minimum amount the entity agreed to spend under the long-term purchase commitment.

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The value (monetary amount) of the award the plaintiff seeks in the legal matter.

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COMMITMENTS AND CONTINGENCIES (Details) In Millions, unless otherwise specified	1 Months Ended	9 Months Ended		1 Months Ended
	Oct. 31, 2011 USD ($)	Sep. 30, 2011 USD ($)	Nov. 11, 2010 Certain class action, Christopher Chavez motion	May 31, 2009 Putative class action, Avraham Wellman CAD
COMMITMENTS AND CONTINGENCIES
Purchase commitments	$ 8.2	$ 38.4
Period over which obligation of purchase commitments will be paid (in months)		P12M
Contractual obligations related primarily to sponsorships and other marketing activities		48.3
Period over which contractual obligations will be paid (in years)		P5Y
Operating lease commitments related primarily to warehouse and office space		18.6
Period over which vast majority of operating lease commitments will be paid (in years)		P5Y
Litigation
Number of dispositive motions filed (in classes)			2
Amount of plaintiff claims for general damages				20
Amount of plaintiff claims for punitive damages				5