EX-99.1 2 e991.htm EXHIBIT 99.1

HANSEN NATURAL CORPORATION

                        DECEMBER 2006

 

SAFE HARBOR STATEMENT

            

            

            This material contains certain “forward-looking” statements.  These
statements are based on management’s current expectations and are
naturally subject to uncertainty and changes in circumstances.  Actual
results may vary materially from the expectations contained herein and
readers/listeners are cautioned not to place undue reliance on any
forward-looking comments.  For a review of specific risk factors, please
refer to our statements filed at the Securities and Exchange
Commission.  Hansen Natural Corporation undertakes
no obligation to
update or alter its forward-looking statements, whether as a result of
new information, future events or otherwise.

 

INTRODUCTION

 

INTRODUCTION, CONT’D.

Hansen’s is a 70 year old trusted brand that stands for high quality,
“better for you” natural beverages.

Hansen’s formulates and markets unique premium beverages at the
forefront of consumer trends.

Hansen’s enjoys leadership positions across several categories,
including the natural soda and energy categories.

 

In 2005, Hansen’s continued its upward growth trend.

Gross sales (net of discounts and returns) grew 85.4% from $224.1 million in 2004 to $415.4
million in 2005.

Net income grew 207.9% from $20.4 million in 2004 to $62.8 million in 2005

In the first nine months of 2006

Gross sales (net of discounts and returns) grew 73.7% from $301.8 million in the first nine
months of 2005 to $524.4 million in the first nine months
of 2006.

Gross sales of Monster Energy drinks from January 1, 2006 hit $500 million milestone in November.

INTRODUCTION, CONT’D.

Since 2001, Hansen’s has enjoyed an
annual growth rate of 43.6%
compounded through 2005.

Gross Annual Sales (millions)

$0

$50

$100

$150

$200

$250

$300

$350

$400

$450

2001

2002

2003

2004

2005

 

FINANCIAL PERFORMANCE

Hansen’s continues to enjoy excellent operating performance, with continuing growth.

The Company’s operating results are summarized below:

*Gross sales, although used internally by management as an indicator of operating performance, should not be considered as an alternative to net sales, which is
determined in accordance with GAAP, and should not be used alone as an indicator of operating performance in place of net sales

55.3

  48.2

  29.8

   20.4

  17.6

(Millions, 192 oz. equiv.)

Cases

52.0%

52.3%

46.3%

39.7%

36.1%

Gross Margin (of Net Sales)

vs. YTD

9/30/05

81.1%

93.5%

63.3%

20.0%

15.4%

Sales Growth (Net)

$    0.65

$    0.22

$    0.07

$    0.04

Diluted Net Income Per
Common Share, as adjusted for
2:1 stock split in 2005 and 4:1
stock split in 2006

        

$    62.8

$    20.4

$      5.9

$      3.0

Net Income after Taxes

        

$   103.4

$    33.9

$      9.8

$      5.3

Operating Income

     236.0

     182.5

       83.5

       43.8

       33.2

Gross Profit

     218.3

     166.3

       96.9

       66.6

       58.8

Cost of Sales

     454.3

     348.9

     180.3

     110.4

       92.0

Net Sales

$524.4

$   415.4

$   224.1

$   135.7

$   112.9

Gross Sales, net of
discounts/returns
*

YTD

9/30/06

2005

2004

2003

2002

(Millions, except per share data)

Years Ending December 31,

 

WAREHOUSE DIVISION        

Hansen’s is one of the leaders in the natural soda category in the U.S.  

Blue Sky is the leading natural soda in the health food category

Sodas are all natural, no preservatives, caffeine free, and in the case of
Hansen’s, sodium free, with no artificial colors or flavors

Hansen’s soda brand has unlimited potential due to its premium natural
positioning to secure large share of the otherwise flat CSD market through
national expansion.

Juices are enhanced with vitamins and/or calcium

Hansen’s 64 oz. apple juice is the #1 shelf-stable bottled juice in both Southern
and Northern California.
1  

Apple and blended juice WIC contracts provide expansive distribution in
California and promotional opportunities, particularly to Hispanic demographics

Hansen’s Energy is now marketed through this division.

1Source:  IRI–Dollar Sales– 12 weeks ending November 15, 2006-Southern and Northern California Grocery Over $2 million annually

 

CARBONATED

 

HANSEN’S JUICES

Children’s Multi-Vitamin Juices

 

DSD DIVISION

Energy drink market is the fastest growing segment of U.S. beverage industry.

$1.6 billion at wholesale in 2005. 1 In 2005, category grew more than 60% over
2004.
1   In first 10 months of 2006 category growth 48%  (per Nielsen). 2

Monster is the fastest growing major energy brand in U.S. (per Nielsen).3

Monster has highest sales per point in convenience channel in most major U.S.
markets, excluding Red Bull (per Nielsen).
3

We believe that convenience channel represents 50%+ of total energy drink
market.

Lost is a key brand appealing to teenage/college consumer.

Controlled label strategy.

1 Source:  Beverage Marketing Corporation

2  Source:  AC Nielsen-Total US – All Outlets Combined (excluding Wal-Mart)

3 Source:  AC Nielsen-Convenience Track Major Market 13 Weeks Ending 10/28/06

 

MONSTER ENERGY DRINKS

 

ENERGY DRINKS

 

CONTROLLED LABEL ENERGY DRINKS

 

RUMBA ENERGY JUICE

 

36.8%

17.8%

11.5%

13.2%

Source:  AC Nielsen Total US - Convenience Track Major Market Expansion 13 Weeks Ending 10/28/06

16 OUNCE ENERGY DRINKS

 

U.S. ENERGY DRINK MARKET SHARES

Source:  AC Nielsen Total US - Convenience Track Major Market Expansion 13 Weeks Ending 10/28/06

Brand

$ Share

Share Point

Change vs YA

Red Bull

33.8

(6.4)

Monster

23.4

6.4

Rockstar

11.5

1.3

Full Throttle

6.5

0.5

No Fear

5.8

(1.4)

Amp

5.5

1.1

Adrenaline Rush

3

(1.7)

Lost

1

(0.1)

Von Dutch

0.4

0.4

All Other

9.1

 

FOCUS ON MONSTER ENERGY

Proven products with potential for even greater sales
velocity and distribution through effective distribution
system.  System significantly boosted by Anheuser-
Busch distribution arrangements.  Such arrangements
are in the process of being implemented.  

Significant convenience chain distribution gains.

Aggressive, extreme marketing to youth-culture
demographic.  Examples include Pro-Circuit
sponsorship, Monster team athletes, and Vans
Warped Tour.  Visit www.monsterenergy.com.

Exclusive energy beverage vending rights on Las
Vegas Monorail

Fastest Growing Energy Brand in the U.S.

 

PRO CIRCUIT/KAWASAKI RACING

MX/SX is the pinnacle of Action Sports.

Pro Circuit Racing is a well respected “perennial winner” with 14
championships in 15 years.

Approximately one million spectators attended the 2006 MX/SX racing season.

TV coverage - approximately 5 million plus viewers.

 

Monster Energy Pro Presented by Billabong

North Shore, Oahu, Hawaii

World Famous Bonsai Pipeline

ASP 4-star event, $60,000 prize purse

Billabong Hosted Web Cast

MONSTER ENERGY PRO 2006

 

BILLABONG XXL BIG WAVE AWARDS

The Billabong XXL Award is won by the
surfer who, by any means available,
catches and successfully rides the single
biggest wave of the year based on
analysis of the available images.

Billabong Biggest Wave Award

Monster Biggest Paddle Wave Award

Monster Tube of the Year Award

 

Most popular, longest running Action Sports/Music Festival in the United States.

MONSTER has been a sponsor for 3 years.

49 concert dates throughout U.S. and Canada.

MONSTER is the “Official Energy Drink” of the Vans Warped Tour.

                                                                    

Van’s Warped Tour

 

LAS VEGAS MONSTER-RAIL

Las Vegas is the “most visited city” in the world.  Approximately 40-million people visit Las
Vegas every year.

The monorail connects the “Las Vegas Strip” to the Las Vegas Convention Center and will
connect to the Fremont Street Experience and McCarran International Airport in due course.

The Monster Train is the first corporate-sponsored train of the Las Vegas Monorail.

Monster Energy Drink and Hansen’s Natural Soda exclusive vending rights at all monorail
stations.

 

CHANNEL MIX SUMMARY

Hansen’s beverages can be found in all major channels:

Channel Mix Nine Months Ended
September 30, 2005

Channel Mix Nine Months Ended
September 30, 2006

Percentages of Gross Sales by Market Channel

 

PRODUCT MIX SUMMARY

Product Mix Nine Months Ended
September 30, 2005

Product Mix Nine Months Ended
September 30, 2006

Percentages of Gross Sales by Product Category

 

GEOGRAPHIC MIX SUMMARY - WAREHOUSE

Geographic Mix Nine Months Ended
September 30, 2005

Geographic Mix Nine Months Ended
September 30, 2006

Percentages of  Warehouse Gross Sales by Region

 

GEOGRAPHIC MIX SUMMARY - DSD

Geographic Mix Nine Months Ended
September 30, 2005

Geographic Mix Nine Months Ended
September 30, 2006

Percentages of  DSD Gross Sales by Region

 

GROWTH STRATEGY

Grow existing brands

Develop and launch new products / brands including:

Monster 24 oz. and 8 oz. cans
Monster 4 packs and 8 packs
Monster Khaos
…lost Five-O
…lost Perfect 10
Rumba Energy Juice
Joker Mad Energy
Unbound
Ace
Others

Expand distribution

Upgrade quality and penetration of existing distribution

Four-Pronged Approach

 

CONCLUSION

Hansen’s continues to excel in its markets.

The Hansen’s brand is respected and trusted in the marketplace by an
extremely loyal base of consumers.

The premium healthier brand image enjoyed by Hansen’s Natural Sodas
offers unlimited opportunity to capture substantial additional share of the CSD
market, through national distribution.

Monster, Lost, Joker, Unbound, Ace, Hansen’s Energy, Energade and Rumba
provide an unparalleled platform to lead the energy category (together with
Red Bull).  In fact, as this category continues to grow, we believe that
Hansen’s portfolio is better positioned to address the broader, emerging
consumer base than Red Bull or any of the competition.