UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 8-K

                                 Current Report
                       Pursuant to Section 13 or 15(d) of
                       the Securities Exchange Act of 1934

      Date of Report (Date of earliest event reported): September 20, 2007

                            WHOLE FOODS MARKET, INC.
             (Exact name of registrant as specified in its charter)

Texas                          0-19797                74-1989366
(State of                  (Commission File           (IRS employment
incorporation)                 Number)                identification no.)

                                550 Bowie Street
                               Austin, Texas 78703
                    (Address of principal executive offices)

               Registrant's telephone number, including area code
                                  512-477-4455

Check  the  appropriate  box  below  if the  Form  8-K  filing  is  intended  to
simultaneously  satisfy the filing obligation of the registrant under any of the
following provisions (see General Instruction A.2.):

|_| Written communications pursuant to Rule 425 under the Securities Act (17 CFR
230.425)

|_| Soliciting  materials pursuant to Rule 14a-12 under the Exchange Act (17 CFR
240.14a-12)

|_| Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange
Act (17 CFR 240.14d-2(b))

|_| Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange
Act (17 CFR 240.13e-4(c))



Item 8.01     Other Events

On September 20, 2007 the Company's Board of Directors declared a dividend of
$0.18 per share, payable October 23, 2007 to shareholders of record at the close
of business on October 12, 2007.

Item 9.01 Financial Statements and Exhibits.

(d) Exhibits. None

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Signatures

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

                                             WHOLE FOODS MARKET, INC.

Date: September 21, 2007                     By:     /s/ Glenda Chamberlain
      ------------------------------              ------------------------------
                                             Glenda Chamberlain,
                                             Executive Vice President
                                             and Chief Financial Officer

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