Exhibit 23.1

                         Consent of Independent Auditors


We consent to the  incorporation  by  reference in this  Registration  Statement
(Form S-8)  pertaining to the Whole Foods Market Growing Your Future 401(k) Plan
of our  report  dated  November  21,  2000,  with  respect  to the  consolidated
financial  statements of Whole Foods Market,  Inc.  incorporated by reference in
its Annual  Report  (Form  10-K) for the year ended  September  24, 2000 and the
related financial statement schedule included therein, filed with the Securities
and Exchange Commission.


                                            /s/

                                            KPMG LLP




Austin, Texas
November 21, 2001