SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 8-K

                                 Current Report
                       Pursuant to Section 13 or 15(d) of
                       the Securities Exchange Act of 1934

       Date of Report (Date of earliest event reported): November 12, 2003

                            WHOLE FOODS MARKET, INC.
             (Exact name of registrant as specified in its charter)

Texas                                0-19797                 74-1989366
(State of                        (Commission File            (IRS employment
incorporation)                       Number)                 identification no.)

                              601 North Lamar, #300
                               Austin, Texas 78703
                    (Address of principal executive offices)

               Registrant's telephone number, including area code
                                  512-477-4455


                                Table of Contents

Item 5. Other Events
Item 7. Financial Statements and Exhibits
Item 12. Results of Operations and Financial Condition
Signatures

Item 5. Other Events

      On November 12, 2003, the Company issued a press release  announcing  that
its Board of  Directors  has  declared  a dividend  of fifteen  cents per share,
payable January 16, 2004 to shareholders of record as of January 6, 2004. A copy
of the press release is furnished herewith as Exhibit 99.2.

Item 7. Financial Statements and Exhibits.

(c) Exhibits.

      Exhibit 99.1    Whole Foods Market, Inc. press release, dated November 12,
                      2003.

      Exhibit 99.2    Whole Foods Market, Inc. dividend announcement, dated
                      November 12, 2003

Item 12. Results of Operations and Financial Condition.

      On November 12, 2003,  the Company  issued a press  release  regarding its
results  of  operations  for its fourth  fiscal  quarter  and fiscal  year ended
September 28, 2003. A copy of the press release is furnished herewith as Exhibit
99.1.

      In addition to reporting  financial  results in accordance  with generally
accepted  accounting  principles,  or GAAP,  the  Company  provides  information
regarding  adjusted net income,  adjusted diluted earnings per share, and EVA in
the press release as additional  information  for its operating  results.  These
measures are not in accordance  with, or an alternative  to, GAAP. The Company's
management  believes that these  presentations  provide  useful  information  to
management,  analysts and investors  regarding certain additional  financial and
business trends  relating to its results of operations and financial  condition.
In addition,  management uses these measures for reviewing the financial results
of the Company and for budget planning purposes.


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Signatures

      Pursuant to the  requirements of the Securities  Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

                                      WHOLE FOODS MARKET, INC.

Date November 12, 2003                   By:  /s/ Glenda Flanagan
                                              ------------------------------
                                              Glenda Flanagan,
                                              Executive Vice President and
                                              Chief Financial Officer


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