-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
Originator-Key-Asymmetric:
 MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen
 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 Wo7n8sSUr4x0MdOkvjYuvsA3sn6fSGAueJLaBaqaC3w8Cc1qB2CMl/jmARNnipcJ
 IuHqA8oeVLyFmTtREUWQZw==

<SEC-DOCUMENT>0001181431-10-061286.txt : 20101213
<SEC-HEADER>0001181431-10-061286.hdr.sgml : 20101213
<ACCEPTANCE-DATETIME>20101213184910
ACCESSION NUMBER:		0001181431-10-061286
CONFORMED SUBMISSION TYPE:	3
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20090131
FILED AS OF DATE:		20101213
DATE AS OF CHANGE:		20101213

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Nugent Bradford
		CENTRAL INDEX KEY:			0001507550

	FILING VALUES:
		FORM TYPE:		3
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-21878
		FILM NUMBER:		101249074

	MAIL ADDRESS:	
		STREET 1:		C/O THE YUCAIPA COMPANIES LLC
		STREET 2:		9130 WEST SUNSET BOULEVARD
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90069

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			SIMON WORLDWIDE INC
		CENTRAL INDEX KEY:			0000864264
		STANDARD INDUSTRIAL CLASSIFICATION:	APPAREL & OTHER FINISHED PRODS OF FABRICS & SIMILAR MATERIAL [2300]
		IRS NUMBER:				043081657
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		5200 W. CENTURY BOULEVARD
		STREET 2:		SUITE 420
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90045
		BUSINESS PHONE:		310-417-4660

	MAIL ADDRESS:	
		STREET 1:		5200 W. CENTURY BOULEVARD
		STREET 2:		SUITE 420
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90045

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	CYRK INC
		DATE OF NAME CHANGE:	19940214

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	CYRK INTERNATIONAL INC
		DATE OF NAME CHANGE:	19930521
</SEC-HEADER>
<DOCUMENT>
<TYPE>3
<SEQUENCE>1
<FILENAME>rrd294013.xml
<DESCRIPTION>FORM 3 - NUGENT FOR SIMON WORLDWIDE
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0203</schemaVersion>

    <documentType>3</documentType>

    <periodOfReport>2009-01-31</periodOfReport>

    <noSecuritiesOwned>1</noSecuritiesOwned>

    <issuer>
        <issuerCik>0000864264</issuerCik>
        <issuerName>SIMON WORLDWIDE INC</issuerName>
        <issuerTradingSymbol>SWWI.PK</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001507550</rptOwnerCik>
            <rptOwnerName>Nugent Bradford</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>9130 WEST SUNSET BOULEVARD</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>LOS ANGELES</rptOwnerCity>
            <rptOwnerState>CA</rptOwnerState>
            <rptOwnerZipCode>90069</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <ownerSignature>
        <signatureName>Bradford Nugent</signatureName>
        <signatureDate>2010-12-13</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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