-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
Originator-Key-Asymmetric:
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 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 DBCoROvTaCp9XVx36gnmbg2ZcxS9BJ7Ma7871eProsdAD7YEqKlO3v5Koe58gcDi
 PPkWM9U/Ggd3bNdfPEW7pA==

<SEC-DOCUMENT>0001181431-10-061278.txt : 20101213
<SEC-HEADER>0001181431-10-061278.hdr.sgml : 20101213
<ACCEPTANCE-DATETIME>20101213184714
ACCESSION NUMBER:		0001181431-10-061278
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20101210
FILED AS OF DATE:		20101213
DATE AS OF CHANGE:		20101213

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			MULTI ACCOUNTS LLC
		CENTRAL INDEX KEY:			0001099309
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-21878
		FILM NUMBER:		101249065

	BUSINESS ADDRESS:	
		STREET 1:		C/O THE YUCAIPA COMPANIES
		STREET 2:		10000 SANTA MONICA BOULEVARD FIFTH FLOOR
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90067

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			OVERSEAS TOYS L P
		CENTRAL INDEX KEY:			0001099310
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-21878
		FILM NUMBER:		101249066

	BUSINESS ADDRESS:	
		STREET 1:		C/O THE YUCAIPA COMPANIES
		STREET 2:		10000 SANTA MONICA BOULEVARD FIFTH FLOOR
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90067

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			BURKLE RONALD W
		CENTRAL INDEX KEY:			0001015899

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-21878
		FILM NUMBER:		101249064

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			SIMON WORLDWIDE INC
		CENTRAL INDEX KEY:			0000864264
		STANDARD INDUSTRIAL CLASSIFICATION:	APPAREL & OTHER FINISHED PRODS OF FABRICS & SIMILAR MATERIAL [2300]
		IRS NUMBER:				043081657
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		5200 W. CENTURY BOULEVARD
		STREET 2:		SUITE 420
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90045
		BUSINESS PHONE:		310-417-4660

	MAIL ADDRESS:	
		STREET 1:		5200 W. CENTURY BOULEVARD
		STREET 2:		SUITE 420
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90045

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	CYRK INC
		DATE OF NAME CHANGE:	19940214

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	CYRK INTERNATIONAL INC
		DATE OF NAME CHANGE:	19930521

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			OA3, LLC
		CENTRAL INDEX KEY:			0001309734
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-21878
		FILM NUMBER:		101249067

	BUSINESS ADDRESS:	
		STREET 1:		C/O YUCAIPA COMPANIES
		STREET 2:		9130 WEST SUNSET BOULEVARD
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90069
		BUSINESS PHONE:		(310) 228-2894

	MAIL ADDRESS:	
		STREET 1:		C/O YUCAIPA COMPANIES
		STREET 2:		9130 WEST SUNSET BOULEVARD
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90069
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>rrd294012.xml
<DESCRIPTION>TENDER OFFER FORM 4 - OVERSEAS TOYS
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0303</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2010-12-10</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0000864264</issuerCik>
        <issuerName>SIMON WORLDWIDE INC</issuerName>
        <issuerTradingSymbol>SWWI.PK</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001099310</rptOwnerCik>
            <rptOwnerName>OVERSEAS TOYS L P</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>9130 WEST SUNSET BOULEVARD</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>LOS ANGELES</rptOwnerCity>
            <rptOwnerState>CA</rptOwnerState>
            <rptOwnerZipCode>90069</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001099309</rptOwnerCik>
            <rptOwnerName>MULTI ACCOUNTS LLC</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>9130 WEST SUNSET BOULEVARD</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>LOS ANGELES</rptOwnerCity>
            <rptOwnerState>CA</rptOwnerState>
            <rptOwnerZipCode>90069</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001015899</rptOwnerCik>
            <rptOwnerName>BURKLE RONALD W</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>C/O THE YUCAIPA COMPANIES LLC</rptOwnerStreet1>
            <rptOwnerStreet2>9130 WEST SUNSET BOULEVARD</rptOwnerStreet2>
            <rptOwnerCity>LOS ANGELES</rptOwnerCity>
            <rptOwnerState>CA</rptOwnerState>
            <rptOwnerZipCode>90069</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001309734</rptOwnerCik>
            <rptOwnerName>OA3, LLC</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>9130 WEST SUNSET BOULEVARD</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>LOS ANGELES</rptOwnerCity>
            <rptOwnerState>CA</rptOwnerState>
            <rptOwnerZipCode>90069</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock, $0.01 par value</value>
            </securityTitle>
            <transactionDate>
                <value>2010-12-10</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>P</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>3822912</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>0.27</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>41763668</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                    <footnoteId id="F1"/>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <footnotes>
        <footnote id="F1">As the sole general partner of Overseas Toys, L.P. (Overseas Toys), Multi-Accounts, LLC (Multi-Accounts) may be deemed to beneficially own the shares held by Overseas Toys. As the managing member of Multi-Accounts, OA3, LLC (OA3) may be deemed to beneficially own the shares held by Overseas Toys.  As the managing member of OA3, Ronald Burkle may be deemed to beneficially own the shares held by Overseas Toys. Each of Multi-Accounts, OA3 and Mr. Burkle disclaims ownership of such shares except to the extent of its or his pecuniary interest therein.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>Ronald W. Burkle (on behalf of himself and the other reporting persons)</signatureName>
        <signatureDate>2010-12-13</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
-----END PRIVACY-ENHANCED MESSAGE-----