EXHIBIT 32

                   CERTIFICATION PURSUANT TO SECTION 13A-14(B)
        OF THE SECURITIES EXCHANGE ACT OF 1934 AND 18 U.S.C. SECTION 1350

In connection with the Quarterly Report of Simon Worldwide, Inc. (the "Company")
on Form 10-Q for the period ending March 31, 2005, as filed with the Securities
and Exchange Commission on the date hereof (the "Report"), the undersigned
officers of the Company, certify, pursuant to Section 13a-14(b) of the
Securities Exchange Act of 1934 and 18 U.S.C Section 1350, that, to the best of
the officers' knowledge:

(1) The Report fully complies with the requirements of section 13(a) or 15(d) of
the Securities Exchange Act of 1934; and

(2) The information contained in the Report fairly presents, in all material
respects, the financial condition and results of operations of the Company.

                                            /s/ George G. Golleher
                                            ---------------------------
                                            George G. Golleher
                                            Executive Committee Member
                                            May 13, 2005

                                            /s/ J. Anthony Kouba
                                            --------------------------
                                            J. Anthony Kouba
                                            Executive Committee Member
                                            May 13, 2005

                                            /s/ Greg Mays
                                            ---------------------------
                                            Greg Mays
                                            Principal Financial Officer
                                            May 13, 2005