U.S. SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON D.C. 20549

                                   FORM 12b-25

                           NOTIFICATION OF LATE FILING

           SEC FILE NUMBER: 0-21878         CUSIP NUMBER: 828815 10 0

(Check One):

[ ]  Form 10-K and Form 10-KSB [ ] Form 20-F [ ] Form 11-K [X] Form 10-Q and
     Form 10-QSB [ ] Form N-SAR

For Period Ended:  June 30, 2003

     [ ] Transition Report on Form 10-K

     [ ] Transition Report on Form 20-F

     [ ] Transition Report on Form 11-K

     [ ] Transition Report on Form 10-Q

     [ ] Transition Report on Form N-SAR

     For the Transition Period Ended:

Read Attached Instruction Sheet Before Preparing Form. Please Print or Type.

Nothing in this form shall be construed to imply that the Commission has
verified any information contained herein.

If the notification relates to a portion of the filing checked above, identify
the Item(s) to which the notification relates: N/A


PART I--REGISTRANT INFORMATION

Full Name of Registrant:  Simon Worldwide, Inc.

Former Name if Applicable: Cyrk, Inc.

Address of Principal Executive Office: 1888 Century Park East, Los Angeles, CA
90067

PART II--RULES 12B-25 (B) AND (C)

If the subject report could not be filed without unreasonable effort or expense
and the registrant seeks relief pursuant to Rule 12b-25(b), the following should
be completed. (Check box if appropriate)

[x] (a) The reasons described in reasonable detail in Part III of this form
could not be eliminated without unreasonable effort or expense;

[x] (b) The subject annual report, semi-annual report, transition report on Form
10-K, Form 20-F, 11-K or Form N-SAR, or portion thereof will be filed on or
before the fifteenth calendar day following the prescribed due date; or the
subject quarterly report or transition report on Form 10-Q or portion thereof
will be filed on or before the fifth calendar day following the prescribed due
date; and

[ ] (c) The accountant's statement or other exhibit required by Rule 12b-25(c)
has been attached if applicable.

PART III--NARRATIVE

State below in reasonable detail the reasons why Form 10-K and Form 10-KSB,
20-F, 11-K, 10-Q and Form 10-QSB, N-SAR, or portion thereof could not be filed
within the prescribed period.

     As previously reported, following the loss of its two largest customers in
August 2001, Simon Worldwide, Inc. (the "Company") has concentrated its efforts
on reducing its costs and settling numerous claims, contractual obligations and
pending litigation. As of December 31, 2002, it had only 9 employees. In
addition, the Company's independent public accountants resigned in April 2002
and withdrew their report on the Company's 2001 financial statements claiming a
lawsuit filed against them by the Company impaired their independence. The
Company engaged new independent public accountants in June 2002.

     As a result of the factors described above, the Company, with the
assistance of its new independent public accountants, has been in the process of
preparing its quarterly report on Form 10-Q for the quarter ended June 30, 2003.
It expects to file this report shortly, but it will be delayed due to the
factors described above.

PART IV--OTHER INFORMATION

     (1) Name and telephone number of person to contact in regard to this
notification

     Greg Mays
     (310) 552-6800

     (2) Have all other periodic reports required under section 13 or 15(d) of
the Securities Exchange Act of 1934 or section 30 of the Investment Company Act
of 1940 during the preceding 12 months or for such shorter period that the
registrant was required to file such report(s) been filed? If the answer is no,
identify report(s).

     [ ] Yes [X] No    Form 10-Q for the period ended March 31, 2003



     (3) Is it anticipated that any significant change in results of operations
from the corresponding period for the last fiscal year will be reflected by the
earnings statements to be included in the subject report or portion thereof?

     [ ] Yes [X] No

     If so: attach an explanation of the anticipated change, both narratively
and quantitatively, and, if appropriate, state the reasons why a reasonable
estimate of the results cannot be made.



SIMON WORLDWIDE, INC. has caused this notification to be signed on its behalf by
the undersigned thereunto duly authorized.


Date: August 14, 2003                   SIMON WORLDWIDE, INC.


                                        By: /s/ Terrence Wallock
                                           -------------------------------
                                            Terrence Wallock
                                            Duly Authorized Signatory