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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
Originator-Key-Asymmetric:
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 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 QGZgYexwVJ9Q8epExwEIxreoaCDkhjtPibmW06j7zGHm6EiUDcwSRv7GVIiXdtZX
 FX6FPaejmu0mGTRY/XcnFw==

<SEC-DOCUMENT>0001062993-10-003233.txt : 20101004
<SEC-HEADER>0001062993-10-003233.hdr.sgml : 20101004
<ACCEPTANCE-DATETIME>20101004143907
ACCESSION NUMBER:		0001062993-10-003233
CONFORMED SUBMISSION TYPE:	3
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20100921
FILED AS OF DATE:		20101004
DATE AS OF CHANGE:		20101004

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			ADAM INC
		CENTRAL INDEX KEY:			0000863650
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-PREPACKAGED SOFTWARE [7372]
		IRS NUMBER:				581878070
		STATE OF INCORPORATION:			GA
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		10 10TH STREET NE
		STREET 2:		SUITE 525
		CITY:			ATLANTA
		STATE:			GA
		ZIP:			30309
		BUSINESS PHONE:		4046042757

	MAIL ADDRESS:	
		STREET 1:		10 10TH STREET NE
		STREET 2:		SUITE 525
		CITY:			ATLANTA
		STATE:			GA
		ZIP:			30309

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	A D A M SOFTWARE INC
		DATE OF NAME CHANGE:	19950919

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			MM ASSET MANAGEMENT INC.
		CENTRAL INDEX KEY:			0001425987

	FILING VALUES:
		FORM TYPE:		3
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-34401
		FILM NUMBER:		101105228

	BUSINESS ADDRESS:	
		STREET 1:		120 ADELAIDE ST WEST
		STREET 2:		SUITE 2601
		CITY:			TORONTO
		STATE:			A6
		ZIP:			M5H 1T1
		BUSINESS PHONE:		416-408-0994

	MAIL ADDRESS:	
		STREET 1:		120 ADELAIDE ST WEST
		STREET 2:		SUITE 2601
		CITY:			TORONTO
		STATE:			A6
		ZIP:			M5H 1T1

	FORMER NAME:	
		FORMER CONFORMED NAME:	MMCAP ASSET MANAGEMENT
		DATE OF NAME CHANGE:	20080204
</SEC-HEADER>
<DOCUMENT>
<TYPE>3
<SEQUENCE>1
<FILENAME>form3.xml
<DESCRIPTION>INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0203</schemaVersion>

    <documentType>3</documentType>

    <periodOfReport>2010-09-21</periodOfReport>

    <noSecuritiesOwned>0</noSecuritiesOwned>

    <issuer>
        <issuerCik>0000863650</issuerCik>
        <issuerName>ADAM INC</issuerName>
        <issuerTradingSymbol>ADAM</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001425987</rptOwnerCik>
            <rptOwnerName>MM ASSET MANAGEMENT INC.</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>120 ADELAIDE STREET WEST</rptOwnerStreet1>
            <rptOwnerStreet2>SUITE 2601</rptOwnerStreet2>
            <rptOwnerCity>TORONTO</rptOwnerCity>
            <rptOwnerState>A6</rptOwnerState>
            <rptOwnerZipCode>M5H 1T1</rptOwnerZipCode>
            <rptOwnerStateDescription>ONTARIO, CANADA</rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeHolding>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>1425010</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>By MMCAP International Inc. SPC</value>
                    <footnoteId id="F1"/>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeHolding>
    </nonDerivativeTable>

    <footnotes>
        <footnote id="F1">MMCAP International Inc. SPC is a fund that is managed by MM Asset Management Inc.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>/s/ Hillel Meltz</signatureName>
        <signatureDate>2010-10-04</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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