EXHIBIT 99.1


K-Swiss Receives Stockholder Approval for Increase in Share
Authorization; Board Declares Two-for-One Stock Split and 100%
Increase in Quarterly Dividend

    WESTLAKE VILLAGE, Calf.--(BUSINESS WIRE)--Dec. 11, 2003--K-Swiss
Inc. (NASDAQ/NM:KSWS) announced that, at a special meeting of
stockholders held earlier today, the Company's stockholders approved
an increase of authorized shares of the Company's Class A and Class B
Common Stock from 36 and 10 million shares to 90 and 18 million
shares, respectively.
    The Company also announced that its Board of Directors has
declared a two-for-one split of the Company's Class A and Class B
common stock for stockholders of record on December 22, 2003. The
Company expects that its outstanding Class A common stock will begin
to trade on a split-adjusted basis on December 31, 2003. On a
split-adjusted basis, the Company will have approximately 26,755,000
shares of Class A and 8,683,000 shares of Class B outstanding.
    The Board of Directors also approved a 100% increase in the
Company's cash dividend effective with the 2003 fourth quarter
dividend. On a split-adjusted basis, the cash dividend will be
increased from the annual rate of $0.04 per share to $0.08 per share.
The quarterly cash dividend of $0.02 per share will be payable on
January 15, 2004, to stockholders of record as of December 31, 2003.
    Steven Nichols, Chairman of the Board and President of K-Swiss,
stated, "We are pleased that our financial performance has enabled us
to increase the quarterly dividend for the fourth time in the last
five years as well as splitting our stock for the third time in the
last five years. This dividend increase reflects K-Swiss' ongoing
commitment to maximizing our stockholders' investment and the
confidence we have in the continued growth of K-Swiss."
    K-Swiss Inc. designs, develops and markets an array of athletic
footwear for high performance sports use, fitness activities and
casual wear under the K-Swiss brand. The Company also designs and
manufactures footwear under the Royal Elastics and National Geographic
brands. Royal Elastics, a wholly owned subsidiary, is the leading
innovator of slip-on, laceless footwear. National Geographic Footwear,
under an exclusive license from the National Geographic Society,
offers outdoor-oriented and casual footwear.

    CONTACT: K-Swiss Inc., Westlake Village
             George Powlick, 818-706-5100