-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
Originator-Key-Asymmetric:
 MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen
 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 CRnA9VZmOOpVkCEi5Onvfkm98bdWiQ87M5bijwZoDsr0c8Al/fG1QboybHquIXiS
 uJno1R5nVA/GCwEBB0NEHw==

<SEC-DOCUMENT>9999999995-11-000420.txt : 20110214
<SEC-HEADER>9999999995-11-000420.hdr.sgml : 20110214
<ACCEPTANCE-DATETIME>20110214001543
ACCESSION NUMBER:		9999999995-11-000420
CONFORMED SUBMISSION TYPE:	EFFECT
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20110211
DATE AS OF CHANGE:		20110214
EFFECTIVENESS DATE:		20110211

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			READERS DIGEST ASSOCIATION INC
		CENTRAL INDEX KEY:			0000858558
		STANDARD INDUSTRIAL CLASSIFICATION:	BOOKS: PUBLISHING OR PUBLISHING AND PRINTING [2731]
		IRS NUMBER:				131726769
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-170143
		FILM NUMBER:		11601857

	BUSINESS ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017
		BUSINESS PHONE:		6462936000

	MAIL ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			WEEKLY READER CORP
		CENTRAL INDEX KEY:			0000884403
		STANDARD INDUSTRIAL CLASSIFICATION:	PERIODICALS:  PUBLISHING OR PUBLISHING AND PRINTING [2721]
		IRS NUMBER:				133603780
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-170143-20
		FILM NUMBER:		11601895

	BUSINESS ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017
		BUSINESS PHONE:		646-293-6000

	MAIL ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			FUNK & WAGNALLS YEARBOOK CORP
		CENTRAL INDEX KEY:			0000884405
		STANDARD INDUSTRIAL CLASSIFICATION:	PERIODICALS:  PUBLISHING OR PUBLISHING AND PRINTING [2721]
		IRS NUMBER:				133603787
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-170143-37
		FILM NUMBER:		11601915

	BUSINESS ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017
		BUSINESS PHONE:		646-293-6000

	MAIL ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Weekly Reader Custom Publishing, Inc.
		CENTRAL INDEX KEY:			0001011510
		STANDARD INDUSTRIAL CLASSIFICATION:	MISCELLANEOUS PUBLISHING [2741]
		IRS NUMBER:				133783276
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-170143-14
		FILM NUMBER:		11601889

	BUSINESS ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017
		BUSINESS PHONE:		646-293-6000

	MAIL ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	LIFETIME LEARNING SYSTEMS INC
		DATE OF NAME CHANGE:	19960330

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			RDCL, Inc.
		CENTRAL INDEX KEY:			0001028115
		STANDARD INDUSTRIAL CLASSIFICATION:	BOOKS: PUBLISHING OR PUBLISHING AND PRINTING [2731]
		IRS NUMBER:				134066535
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-170143-15
		FILM NUMBER:		11601890

	BUSINESS ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017
		BUSINESS PHONE:		6462936000

	MAIL ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	COMPASSLEARNING INC
		DATE OF NAME CHANGE:	20000207

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	JLC LEARNING CORP
		DATE OF NAME CHANGE:	20000103

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			GARETH STEVENS INC
		CENTRAL INDEX KEY:			0001035489
		IRS NUMBER:				391462742
		STATE OF INCORPORATION:			WI
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-170143-36
		FILM NUMBER:		11601914

	BUSINESS ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017
		BUSINESS PHONE:		646-293-6000

	MAIL ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			WRC MEDIA INC
		CENTRAL INDEX KEY:			0001102329
		STANDARD INDUSTRIAL CLASSIFICATION:	BOOKS: PUBLISHING OR PUBLISHING AND PRINTING [2731]
		IRS NUMBER:				134066536
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-170143-17
		FILM NUMBER:		11601892

	BUSINESS ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017
		BUSINESS PHONE:		646-293-6000

	MAIL ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			WORLD ALMANAC EDUCATION GROUP INC
		CENTRAL INDEX KEY:			0001102330
		IRS NUMBER:				133603781
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-170143-19
		FILM NUMBER:		11601894

	BUSINESS ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017
		BUSINESS PHONE:		646-293-6000

	MAIL ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			W.A. Publications, LLC
		CENTRAL INDEX KEY:			0001426507
		IRS NUMBER:				136120229
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-170143-22
		FILM NUMBER:		11601897

	BUSINESS ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017
		BUSINESS PHONE:		646-293-6000

	MAIL ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			World Wide Country Tours, Inc.
		CENTRAL INDEX KEY:			0001426518
		IRS NUMBER:				470861189
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-170143-18
		FILM NUMBER:		11601893

	BUSINESS ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017
		BUSINESS PHONE:		646-293-6000

	MAIL ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Taste of Home Media Group, LLC
		CENTRAL INDEX KEY:			0001426519
		IRS NUMBER:				470861190
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-170143-11
		FILM NUMBER:		11601885

	BUSINESS ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017
		BUSINESS PHONE:		646-293-6000

	MAIL ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	Taste of Home Media Group, Inc.
		DATE OF NAME CHANGE:	20080207

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Retirement Living Publishing Company, Inc.
		CENTRAL INDEX KEY:			0001426522
		IRS NUMBER:				133439118
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			0630

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-170143-02
		FILM NUMBER:		11601862

	BUSINESS ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017
		BUSINESS PHONE:		646-293-6000

	MAIL ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Reiman Media Group, LLC
		CENTRAL INDEX KEY:			0001426523
		IRS NUMBER:				470861192
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-170143-12
		FILM NUMBER:		11601887

	BUSINESS ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017
		BUSINESS PHONE:		646-293-6000

	MAIL ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	Reiman Media Group, Inc.
		DATE OF NAME CHANGE:	20080207

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Reader's Digest Young Families, Inc.
		CENTRAL INDEX KEY:			0001426524
		IRS NUMBER:				061396158
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-170143-03
		FILM NUMBER:		11601864

	BUSINESS ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017
		BUSINESS PHONE:		646-293-6000

	MAIL ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Reader's Digest Sub Nine, Inc.
		CENTRAL INDEX KEY:			0001426525
		IRS NUMBER:				134062727
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-170143-04
		FILM NUMBER:		11601867

	BUSINESS ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017
		BUSINESS PHONE:		646-293-6000

	MAIL ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Reader's Digest Sales & Services, Inc.
		CENTRAL INDEX KEY:			0001426526
		IRS NUMBER:				131952377
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-170143-05
		FILM NUMBER:		11601870

	BUSINESS ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017
		BUSINESS PHONE:		646-293-6000

	MAIL ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Reader's Digest Latinoamerica S.A.
		CENTRAL INDEX KEY:			0001426527
		IRS NUMBER:				521275836
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-170143-06
		FILM NUMBER:		11601873

	BUSINESS ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017
		BUSINESS PHONE:		646-293-6000

	MAIL ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	Reader's Digest Latino America S.A.
		DATE OF NAME CHANGE:	20080207

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Reader's Digest Entertainment, Inc.
		CENTRAL INDEX KEY:			0001426528
		IRS NUMBER:				133144742
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-170143-25
		FILM NUMBER:		11601900

	BUSINESS ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017
		BUSINESS PHONE:		646-293-6000

	MAIL ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Reader's Digest Consumer Services, Inc.
		CENTRAL INDEX KEY:			0001426531
		IRS NUMBER:				432018469
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-170143-26
		FILM NUMBER:		11601901

	BUSINESS ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017
		BUSINESS PHONE:		646-293-6000

	MAIL ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Reader's Digest Children's Publishing, Inc.
		CENTRAL INDEX KEY:			0001426537
		IRS NUMBER:				133616326
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-170143-27
		FILM NUMBER:		11601903

	BUSINESS ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017
		BUSINESS PHONE:		646-293-6000

	MAIL ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			RD Walking, Inc.
		CENTRAL INDEX KEY:			0001426538
		IRS NUMBER:				133936509
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-170143-28
		FILM NUMBER:		11601904

	BUSINESS ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017
		BUSINESS PHONE:		646-293-6000

	MAIL ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			RD Publications, Inc.
		CENTRAL INDEX KEY:			0001426540
		IRS NUMBER:				133439115
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-170143-29
		FILM NUMBER:		11601906

	BUSINESS ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017
		BUSINESS PHONE:		646-293-6000

	MAIL ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			RD Large Edition, Inc.
		CENTRAL INDEX KEY:			0001426543
		IRS NUMBER:				133941489
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-170143-30
		FILM NUMBER:		11601908

	BUSINESS ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017
		BUSINESS PHONE:		646-293-6000

	MAIL ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			R. D. Manufacturing Corp
		CENTRAL INDEX KEY:			0001426544
		IRS NUMBER:				136120230
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-170143-31
		FILM NUMBER:		11601909

	BUSINESS ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017
		BUSINESS PHONE:		646-293-6000

	MAIL ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	R.D. Manufacturing CORP
		DATE OF NAME CHANGE:	20080207

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Pleasantville Music Publishing, Inc.
		CENTRAL INDEX KEY:			0001426546
		IRS NUMBER:				132852289
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-170143-32
		FILM NUMBER:		11601910

	BUSINESS ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017
		BUSINESS PHONE:		646-293-6000

	MAIL ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Pegasus Sales, Inc.
		CENTRAL INDEX KEY:			0001426548
		IRS NUMBER:				131883259
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-170143-33
		FILM NUMBER:		11601911

	BUSINESS ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017
		BUSINESS PHONE:		646-293-6000

	MAIL ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Pegasus Asia Investments Inc.
		CENTRAL INDEX KEY:			0001426552
		IRS NUMBER:				133850077
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-170143-34
		FILM NUMBER:		11601912

	BUSINESS ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017
		BUSINESS PHONE:		646-293-6000

	MAIL ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Home Service Publications, Inc.
		CENTRAL INDEX KEY:			0001426554
		IRS NUMBER:				133439525
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-170143-35
		FILM NUMBER:		11601913

	BUSINESS ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017
		BUSINESS PHONE:		646-293-6000

	MAIL ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Direct Holdings U.S. Corp.
		CENTRAL INDEX KEY:			0001426557
		IRS NUMBER:				320134998
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-170143-38
		FILM NUMBER:		11601917

	BUSINESS ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017
		BUSINESS PHONE:		646-293-6000

	MAIL ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Direct Holdings Libraries Inc.
		CENTRAL INDEX KEY:			0001426558
		IRS NUMBER:				132537299
		STATE OF INCORPORATION:			NY
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-170143-39
		FILM NUMBER:		11601922

	BUSINESS ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017
		BUSINESS PHONE:		646-293-6000

	MAIL ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Direct Holdings Education Inc.
		CENTRAL INDEX KEY:			0001426559
		IRS NUMBER:				133765535
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-170143-40
		FILM NUMBER:		11601923

	BUSINESS ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017
		BUSINESS PHONE:		646-293-6000

	MAIL ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Direct Holdings Customer Service, Inc.
		CENTRAL INDEX KEY:			0001426560
		IRS NUMBER:				133389015
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-170143-41
		FILM NUMBER:		11601924

	BUSINESS ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017
		BUSINESS PHONE:		646-293-6000

	MAIL ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Direct Holdings Custom Publishing Inc.
		CENTRAL INDEX KEY:			0001426561
		IRS NUMBER:				133867452
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-170143-42
		FILM NUMBER:		11601925

	BUSINESS ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017
		BUSINESS PHONE:		646-293-6000

	MAIL ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Christmas Angel Productions, Inc.
		CENTRAL INDEX KEY:			0001426562
		IRS NUMBER:				134062729
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-170143-44
		FILM NUMBER:		11601927

	BUSINESS ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017
		BUSINESS PHONE:		6462936000

	MAIL ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			RDA Sub Co.
		CENTRAL INDEX KEY:			0001426563
		IRS NUMBER:				421360501
		STATE OF INCORPORATION:			IA
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-170143-16
		FILM NUMBER:		11601891

	BUSINESS ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017
		BUSINESS PHONE:		646-293-6000

	MAIL ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	Books Are Fun, Ltd.
		DATE OF NAME CHANGE:	20080207

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Ardee Music Publishing, Inc.
		CENTRAL INDEX KEY:			0001426564
		IRS NUMBER:				132852291
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-170143-45
		FILM NUMBER:		11601928

	BUSINESS ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017
		BUSINESS PHONE:		6462936000

	MAIL ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Allrecipes.com, Inc.
		CENTRAL INDEX KEY:			0001426565
		IRS NUMBER:				911693797
		STATE OF INCORPORATION:			WA
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-170143-46
		FILM NUMBER:		11601929

	BUSINESS ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017
		BUSINESS PHONE:		6462936000

	MAIL ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Alex Inc.
		CENTRAL INDEX KEY:			0001426566
		IRS NUMBER:				133765531
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-170143-47
		FILM NUMBER:		11601930

	BUSINESS ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017
		BUSINESS PHONE:		6462936000

	MAIL ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Travel Publications, Inc.
		CENTRAL INDEX KEY:			0001426597
		IRS NUMBER:				112832927
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-170143-23
		FILM NUMBER:		11601898

	BUSINESS ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017
		BUSINESS PHONE:		646-293-6000

	MAIL ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Taste of Home Productions, Inc.
		CENTRAL INDEX KEY:			0001426599
		IRS NUMBER:				470861193
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-170143-01
		FILM NUMBER:		11601860

	BUSINESS ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017
		BUSINESS PHONE:		646-293-6000

	MAIL ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Reader's Digest Financial Services, Inc.
		CENTRAL INDEX KEY:			0001426601
		IRS NUMBER:				134177291
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-170143-24
		FILM NUMBER:		11601899

	BUSINESS ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017
		BUSINESS PHONE:		646-293-6000

	MAIL ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Direct Holdings Americas Inc.
		CENTRAL INDEX KEY:			0001426647
		IRS NUMBER:				132861045
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-170143-43
		FILM NUMBER:		11601926

	BUSINESS ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017
		BUSINESS PHONE:		646-293-6000

	MAIL ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			WAPLA, LLC
		CENTRAL INDEX KEY:			0001426680
		IRS NUMBER:				134199272
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-170143-21
		FILM NUMBER:		11601896

	BUSINESS ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017
		BUSINESS PHONE:		646-293-6000

	MAIL ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Saguaro Road Records, Inc.
		CENTRAL INDEX KEY:			0001503390
		IRS NUMBER:				320272310

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-170143-10
		FILM NUMBER:		11601883

	BUSINESS ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017
		BUSINESS PHONE:		646-293-6000

	MAIL ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Direct Entertainment Media Group, Inc.
		CENTRAL INDEX KEY:			0001503391
		IRS NUMBER:				320272310

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-170143-08
		FILM NUMBER:		11601878

	BUSINESS ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017
		BUSINESS PHONE:		646-293-6000

	MAIL ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Pegasus Investment, LLC
		CENTRAL INDEX KEY:			0001503414
		IRS NUMBER:				133864252
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-170143-13
		FILM NUMBER:		11601888

	BUSINESS ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017
		BUSINESS PHONE:		646-293-6000

	MAIL ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	Pegasus Investment, Inc.
		DATE OF NAME CHANGE:	20101013

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Reiman Manufacturing, LLC
		CENTRAL INDEX KEY:			0001503786
		IRS NUMBER:				134358760
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-170143-09
		FILM NUMBER:		11601881

	BUSINESS ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017
		BUSINESS PHONE:		646-293-6000

	MAIL ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			RDA Holding Co.
		CENTRAL INDEX KEY:			0001503813
		IRS NUMBER:				371537045

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-170143-07
		FILM NUMBER:		11601875

	BUSINESS ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017
		BUSINESS PHONE:		646-293-6000

	MAIL ADDRESS:	
		STREET 1:		750 THIRD AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10017
</SEC-HEADER>
<DOCUMENT>
<TYPE>EFFECT
<SEQUENCE>1
<FILENAME>primary_doc.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<edgarSubmission>

    <schemaVersion>X0101</schemaVersion>

    <submissionType>EFFECT</submissionType>

    <act>33</act>

    <testOrLive>LIVE</testOrLive>

    <effectiveData>
        <finalEffectivenessDispDate>2011-02-11</finalEffectivenessDispDate>
        <finalEffectivenessDispTime>15:00:00</finalEffectivenessDispTime>
        <form>S-4</form>
        <filer>
            <cik>0000858558</cik>
            <entityName>READERS DIGEST ASSOCIATION INC</entityName>
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        </filer>
        <filer>
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            <entityName>Alex Inc.</entityName>
            <fileNumber>333-170143-47</fileNumber>
        </filer>
        <filer>
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            <entityName>Allrecipes.com, Inc.</entityName>
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        </filer>
        <filer>
            <cik>0001426564</cik>
            <entityName>Ardee Music Publishing, Inc.</entityName>
            <fileNumber>333-170143-45</fileNumber>
        </filer>
        <filer>
            <cik>0001426562</cik>
            <entityName>Christmas Angel Productions, Inc.</entityName>
            <fileNumber>333-170143-44</fileNumber>
        </filer>
        <filer>
            <cik>0001426647</cik>
            <entityName>Direct Holdings Americas Inc.</entityName>
            <fileNumber>333-170143-43</fileNumber>
        </filer>
        <filer>
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            <entityName>Direct Holdings Custom Publishing Inc.</entityName>
            <fileNumber>333-170143-42</fileNumber>
        </filer>
        <filer>
            <cik>0001426560</cik>
            <entityName>Direct Holdings Customer Service, Inc.</entityName>
            <fileNumber>333-170143-41</fileNumber>
        </filer>
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            <cik>0001426559</cik>
            <entityName>Direct Holdings Education Inc.</entityName>
            <fileNumber>333-170143-40</fileNumber>
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        <filer>
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            <fileNumber>333-170143-39</fileNumber>
        </filer>
        <filer>
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            <fileNumber>333-170143-38</fileNumber>
        </filer>
        <filer>
            <cik>0000884405</cik>
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            <fileNumber>333-170143-37</fileNumber>
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        <filer>
            <cik>0001035489</cik>
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            <fileNumber>333-170143-34</fileNumber>
        </filer>
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            <cik>0001426548</cik>
            <entityName>Pegasus Sales, Inc.</entityName>
            <fileNumber>333-170143-33</fileNumber>
        </filer>
        <filer>
            <cik>0001426546</cik>
            <entityName>Pleasantville Music Publishing, Inc.</entityName>
            <fileNumber>333-170143-32</fileNumber>
        </filer>
        <filer>
            <cik>0001426544</cik>
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            <fileNumber>333-170143-31</fileNumber>
        </filer>
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            <entityName>RD Large Edition, Inc.</entityName>
            <fileNumber>333-170143-30</fileNumber>
        </filer>
        <filer>
            <cik>0001426540</cik>
            <entityName>RD Publications, Inc.</entityName>
            <fileNumber>333-170143-29</fileNumber>
        </filer>
        <filer>
            <cik>0001426538</cik>
            <entityName>RD Walking, Inc.</entityName>
            <fileNumber>333-170143-28</fileNumber>
        </filer>
        <filer>
            <cik>0001426537</cik>
            <entityName>Reader's Digest Children's Publishing, Inc.</entityName>
            <fileNumber>333-170143-27</fileNumber>
        </filer>
        <filer>
            <cik>0001426531</cik>
            <entityName>Reader's Digest Consumer Services, Inc.</entityName>
            <fileNumber>333-170143-26</fileNumber>
        </filer>
        <filer>
            <cik>0001426528</cik>
            <entityName>Reader's Digest Entertainment, Inc.</entityName>
            <fileNumber>333-170143-25</fileNumber>
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