8-K

                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                              ---------------------


                                    FORM 8-K

                                 CURRENT REPORT

     PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934



Date of Report (Date of earliest event reported):    March 1, 2002 (February 27,
                                                     2002)


                          HARRAH'S ENTERTAINMENT, INC.
             (Exact name of registrant as specified in its charter)


         DELAWARE                       1-10410                62-1411755
   (State or other jurisdiction       (Commission           (I.R.S. Employer
         of incorporation)             File Number)          Identification No.)


         ONE HARRAH'S COURT
         LAS VEGAS, NEVADA                                         89119
(Address of Principal Executive Offices)                        (Zip Code)



                                 (702) 407-6000
                  ---------------------------------------------
              (Registrant's telephone number, including area code)


                  ---------------------------------------------
          (Former name or former address, if changed since last report)








ITEM 5.  OTHER EVENTS

         On February 27, 2002, Harrah's Entertainment, Inc. issued a press
release, a copy of which is attached hereto as Exhibit 99(1) and incorporated
herein by reference.


ITEM 7.  FINANCIAL STATEMENTS AND EXHIBITS

         (c)      Exhibits

                  99(1)    Text of press release, dated February 27, 2002, of
                           the Registrant.








                                    SIGNATURE

         Pursuant to the requirements of the Securities Exchange Act of 1934, as
amended, the Registrant has duly caused this report to be signed on its behalf
by the undersigned hereunto duly authorized.

                                            HARRAH'S ENTERTAINMENT, INC.


Date:    March 1, 2002                      By:  /s/ Brad L. Kerby
                                               ---------------------------------
                                               Name:  Brad L. Kerby
                                               Title: Vice President, Corporate
                                                      Counsel, and Secretary

EX-99.(1)

                                                                   EXHIBIT 99(1)

        Barbara Alexander Joins Harrah's Entertainment Board Of Directors

         LAS VEGAS, February 27, 2002 - Harrah's Entertainment, Inc. (NYSE:HET)
announced today that Barbara Alexander, a Senior Advisor to UBS Warburg, has
been appointed to serve on the Harrah's Entertainment Board of Directors,
subject to regulatory approvals.

         Alexander is a former Managing Director of UBS Warburg and was founder
and manager of the Construction and Furnishing Group (North America), part of
the investment banking firm's Corporate Finance Department. She previously held
high-level positions with Dillon Read, Salomon Brothers, Smith Barney, Harris
Upham & Co., Inc., Investors Diversified Services and Wachovia Bank & Trust
Company, N.A.

         Before her transition to a full-time role in investment banking,
Alexander was a securities analyst who earned INSTITUTIONAL INVESTOR magazine's
ranking as the No. 1 housing analyst in the United States. She is also a
director of Centex Corporation, CRH plc and Homestore.com, Inc. and is an
Executive Fellow at the Joint Center for Housing Studies at Harvard University.

         "It is a pleasure to welcome Barbara to our board," said Phil Satre,
Harrah's Entertainment Chairman and Chief Executive Officer. "Her financial
expertise and business acumen will serve us well as we plan the future of our
company."

         Alexander is one of 10 outside directors on the 12-member Harrah's
board. Satre and Gary Loveman, Harrah's Entertainment President and Chief
Operating Officer, are the two company representatives on the board.


         Founded in 1937, Harrah's Entertainment, Inc. is the most recognized
and respected name in the casino-entertainment industry, operating 25 casinos in
the United States, primarily under the Harrah's brand name. Harrah's
Entertainment is focused on building loyalty and value with its target customers
through a unique combination of great service, excellent products, unsurpassed
distribution, operational excellence and technological leadership.

         More information about Harrah's Entertainment is available on the
company's Web site, www.harrahs.com.