EXHIBIT 99(1)



        Harrah's Entertainment Comments On Business Trends Since Sept. 11

LAS VEGAS, September 25, 2001 - "The September 11 terrorist attacks on the
United States had a profound impact on the nation and left us all grieving for
the victims and families who suffered devastating losses in this tragedy," Phil
Satre, Chairman and Chief Executive Officer of Harrah's Entertainment, Inc.
(NYSE:HET), said today.

      "Like many other casino companies, Harrah's Entertainment posted declines
in gaming revenues and hotel occupancy in the week following the attack," Satre
said. "But results from most Harrah's Entertainment operations - particularly in
certain drive-in markets - have rebounded to near-normal levels over the past
week.

      "Our geographic diversification has helped offset the impact of the
attacks and the subsequent disruption in airline service," Satre said. Harrah's
Entertainment operates 25 casinos in 12 states.

      "Overall, our Central Region Harrah's brand properties reported a 5
percent year-over-year decline in gaming revenues in the five days following the
attacks," Satre said. "For the five days ended September 22 - the latest date
for which results were available companywide - year-over-year gaming revenues
were down 3 percent. Occupancy rates in the Central Region have been improving
across the board."

      In 2000, the Central Region accounted for about 42 percent of the
company's revenues and 43 percent of its Property EBITDA.

      "For the five days ended September 15, combined gaming revenues at our two
Atlantic City properties declined approximately 23 percent from a year earlier,"
Satre said. "For the five days ended September 22, our Atlantic City gaming
revenues were off 15 percent from a year earlier.

      "Average occupancy rates have also improved since immediately after the
attacks, with Harrah's Atlantic City improving from 77.8 percent in the first
five-day period to 92.4 percent in the five days ended September 22," Satre
said. "At the Showboat, average occupancy was 90.3 percent in the five days
ended September 15 and rose to 98.7 percent in the five days ended September
22."

      In 2000, the Eastern Region contributed about 23 percent of the company's
revenues and about 26 percent of its Property EBITDA.




      "Immediately following the attacks, our two Las Vegas properties saw
gaming revenues and room occupancy decline from the year-ago period," Satre
said. "Since then, however, the revenue numbers have begun to improve at both
Harrah's Las Vegas and the Rio."

      Combined gaming revenues for the two Las Vegas properties fell about 39
percent in the five-day period ended September 15, 2001, compared with the same
five days in 2000. But in the five days ended September 22, 2001, the combined
revenue decline had narrowed to about 7 percent below the year-earlier five
days.

      Average occupancy at Harrah's Las Vegas was 83.3 percent in the five days
ended September 15 and declined to 73.7 percent in the five days ended September
22. Average occupancy at the Rio was 71.7 percent in the five days ended
September 15 and decreased to 64.7 percent in the five days ended September 22.

      "If airline passenger traffic remains at reduced levels, we expect
business to continue to be softer than anticipated in Las Vegas and we are
taking steps to mitigate the impact," Satre said. "We have temporarily closed
some restaurants at our Las Vegas properties in response to the drop in business
following the attacks. This has resulted in a staff reduction of about 160
employees, whom we hope to bring back once business improves.

      "The relative strength and improving performance of the company's Las
Vegas operations are due in part to Harrah's customer-loyalty programs," Satre
said.

      "Excluding the Harveys casino in Lake Tahoe, gaming revenues from our
Northern Nevada properties declined 14 percent in the five days ended September
15 but rose 29 percent in the five days ended September 22 from the year-earlier
periods," Satre said. "Since the attacks, overall gaming revenues for Harrah's
brand properties in that market were up 7 percent from the year-earlier periods.
This occurred without any increase in marketing or promotional expenditures."

      Average occupancy at Harrah's Reno was 88.2 percent in the five days ended
September 15, 2001, and rose to 96.7 percent in the five days ended September
22. Average occupancy at Harrah's Tahoe was 92 percent in the five-day periods
ended September 15 and September 22.

      "Overall, Western Region gaming revenues declined 29 percent in the five
days immediately after the attack," Satre said. "The region's gaming revenues
for the five days ended September 22, however, were down just 1 percent from the
year-ago period."




      In 2000, Harrah's Western Region properties generated about 33 percent of
the company's gaming revenues and 26 percent of its Property Earnings Before
Interest, Taxes, Depreciation and Amortization (EBITDA).

      "We are especially grateful that our business levels have enabled us to
keep more than 44,000 Harrah's employees working nationwide," Satre said. "In
addition, the company is continuing with the expansion projects already under
way at several of our properties around the country.

      "While we can't predict the impact of any unanticipated events, we are
confident in the future of our country and our company," Satre said.

      More information about Harrah's Entertainment is available on the
company's web site, www.harrahs.com.
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      Founded more than 60 years ago, Harrah's Entertainment, Inc. is the most
recognized and respected name in the casino-entertainment industry, operating 25
casinos in the United States under the Harrah's, Showboat, Rio and Harveys brand
names. With a combined database of more than 24 million players, Harrah's
Entertainment is focused on building loyalty and value with its target customers
through a unique combination of great service, excellent products, unsurpassed
distribution, operational excellence and technology leadership.

      This release includes "forward-looking statements" intended to qualify for
the safe harbor from liability established by the Private Securities Litigation
Reform Act of 1995. These forward-looking statements generally can be identified
by phrases such as the company "believes," "expects," "anticipates," "plans,"
"foresees," "forecasts," "estimates" or other words or phrases of similar
import. Similarly, such statements herein that describe the company's business
strategy, outlook, objectives, plans, intentions or goals are also
forward-looking statements. All such forward-looking statements are subject to
certain risks and uncertainties that could cause actual results to differ
materially from those in forward-looking statements. Such risks and
uncertainties include, but are not limited to, economic, bank, equity and
debt-market condition, changes in laws or regulations, third-party relations and
approvals, decisions of courts, regulators and governmental bodies, factors
affecting leverage, including interest rates, abnormal gaming holds,
construction disruptions and delays, ineffective marketing, effects of
competition and other risks and uncertainties described from time to time in our
reports filed with the U.S. Securities and Exchange Commission.

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