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Goodwill and Other Intangible Assets (Notes)
12 Months Ended
Dec. 31, 2017
Goodwill and Intangible Assets Disclosure [Abstract]  
Goodwill and Other Intangible Assets
Goodwill and Other Intangible Assets
The purchase price of an acquisition is allocated to the underlying assets acquired and liabilities assumed based upon their estimated fair values at the date of acquisition. We determine the estimated fair values after review and consideration of relevant information including discounted cash flows, quoted market prices, and estimates made by management. To the extent the purchase price exceeds the fair value of the net identifiable tangible and intangible assets acquired and liabilities assumed, such excess is recorded as goodwill.
We perform our annual goodwill impairment assessment as of October 1. We perform this assessment more frequently if impairment indicators exist. Effective for the quarter ended December 31, 2017, we adopted ASU 2017-04, Intangibles - Goodwill and Other (Topic 350): Simplifying the Test for Goodwill Impairment, which amends the existing requirements by eliminating Step 2 from the goodwill impairment test. Under the amended guidance, we performed our annual goodwill impairment test by comparing the fair value of each reporting unit with its carrying amount. We determine the estimated fair value of each reporting unit based on a combination of earnings before interest, taxes, depreciation, and amortization (“EBITDA”), valuation multiples, and estimated future cash flows discounted at rates commensurate with the capital structure and cost of capital of comparable market participants, giving appropriate consideration to the prevailing borrowing rates within the casino industry in general. We also evaluate the aggregate fair value of all of our reporting units and other non-operating assets in comparison to our aggregate debt and equity market capitalization at the test date. EBITDA multiples and discounted cash flows are common measures used to value businesses in our industry.
We perform our annual impairment assessment of other non-amortizing intangible assets as of October 1. We perform this assessment more frequently if impairment indicators exist. We determine the estimated fair value of our non-amortizing intangible assets by primarily using the “Relief from Royalty Method” and “Excess Earnings Method” under the income approach.
The evaluation of goodwill and other non-amortizing intangible assets requires the use of estimates about future operating results, valuation multiples, and discount rates to determine their estimated fair value. Changes in these assumptions can materially affect these estimates. Thus, to the extent gaming volumes deteriorate in the near future, discount rates increase significantly, or we do not meet our projected performance, we could have impairments to record in the future and such impairments could be material.
Changes in Carrying Value of Goodwill by Segment
(In millions)
Las Vegas
 
Other U.S.
 
All Other
 
CEC Total
Gross Goodwill
 
 
 
 
 
 
 
Balance as of January 1, 2016
$
4,410

 
$
650

 
$

 
$
5,060

Balance as of December 31, 2016
4,410

 
650

 

 
5,060

Accumulated Impairment
 
 
 
 
 
 
 
Balance as of January 1, 2016
(3,115
)
 
(337
)
 

 
(3,452
)
Balance as of December 31, 2016
(3,115
)
 
(337
)
 

 
(3,452
)
Net carrying value, as of December 31, 2016
$
1,295

 
$
313

 
$

 
$
1,608

 
 
 
 
 
 
 
 
Gross Goodwill
 
 
 
 
 
 
 
Balance as of January 1, 2017
$
4,410

 
$
650

 
$

 
$
5,060

OpCo acquisition (1)
1,794

 
352

 
61

 
2,207

Balance as of December 31, 2017
6,204

 
1,002

 
61

 
7,267

Accumulated Impairment
 
 
 
 
 
 
 
Balance as of January 1, 2017 and December 31, 2017
(3,115
)
 
(337
)
 

 
(3,452
)
Net carrying value, as of December 31, 2017 (2)
$
3,089

 
$
665

 
$
61

 
$
3,815

____________________
(1) 
See Note 4 for further details relating to the acquisition of OpCo.
(2) 
$405 million of goodwill is associated with a reporting unit with zero or negative carrying value. As the reporting unit has a positive fair value and as a result of the revised one-step impairment test under ASU 2017-04 described above, there is no impairment associated with this reporting unit.
Changes in Carrying Value of Intangible Assets Other than Goodwill
 
Amortizing
 
Non-Amortizing
 
Total
(In millions)
2017
 
2016
 
2017
 
2016
 
2017
 
2016
Balance as of January 1
$
285

 
$
350

 
$
148

 
$
148

 
$
433

 
$
498

Amortization expense
(67
)
 
(65
)
 

 

 
(67
)
 
(65
)
Deconsolidation of Horseshoe Baltimore (1)

 

 
(22
)
 

 
(22
)
 

OpCo acquisition (2)
137

 

 
1,124

 

 
1,261

 

Other

 

 
4

 

 
4

 

Balance as of December 31
$
355

 
$
285

 
$
1,254

 
$
148

 
$
1,609

 
$
433


____________________
(1) 
See Note 2 or further details relating to the deconsolidation of Horseshoe Baltimore.
(2) 
See Note 4 for further details relating to the acquisition of OpCo.
Gross Carrying Value and Accumulated Amortization of Intangible Assets Other than Goodwill
 
December 31, 2017
 
December 31, 2016
(Dollars in millions)
Weighted
Average
Remaining
Useful Life
(in years)
 
Gross
Carrying
Amount
 
Accumulated
Amortization
 
Net
Carrying
Amount
 
Gross
Carrying
Amount
 
Accumulated
Amortization
 
Net
Carrying
Amount
Amortizing intangible assets
 
 
 
 
 
 
 
 
 
 
 
 
 
Customer relationships
5.0
 
$
1,030

 
$
(693
)
 
$
337

 
$
893

 
$
(630
)
 
$
263

Contract rights
7.0
 
3

 
(2
)
 
1

 
3

 
(1
)
 
2

Gaming rights and other
6.5
 
43

 
(26
)
 
17

 
43

 
(23
)
 
20

 
 
 
$
1,076

 
$
(721
)
 
355

 
$
939

 
$
(654
)
 
285

Non-amortizing intangible assets
 
 
 
 
 
 
 
 
 
 
 
 
 
Trademarks
 
790

 
 
 
 
 
126

Gaming rights
 
211

 


 
 
 
22

Total Rewards
 
253

 
 
 
 
 

 
 
1,254

 
 
 


 
148

Total intangible assets other than goodwill
 
$
1,609

 
 
 
 
 
$
433


The aggregate amortization expense for intangible assets that continue to be amortized was $67 million, $65 million, and $65 million, respectively, for the years ended December 31, 2017, 2016, and 2015.
Estimated Five-Year Amortization
 
Years Ended December 31,
(In millions)
2018
 
2019
 
2020
 
2021
 
2022
Estimated annual amortization expense
$
64

 
$
63

 
$
63

 
$
57

 
$
14