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Trademarks and Other Intangibles, net
3 Months Ended
Mar. 31, 2013
Trademarks and Other Intangibles, net

2. Trademarks and Other Intangibles, net

Trademarks and other intangibles, net consist of the following:

 

            March 31, 2013      December 31, 2012  
(000’s omitted)    Estimated
Lives in
Years
     Gross
Carrying
Amount
     Accumulated
Amortization
     Gross
Carrying
Amount
     Accumulated
Amortization
 

Indefinite life trademarks and copyrights

     Indefinite       $ 1,940,671       $ —         $ 1,750,201       $ —     

Definite life trademarks

     10-15         19,603         8,441         19,603         8,077   

Non-compete agreements

     2-15         940         39         10,475         10,475   

Licensing agreements

     1-9         23,788         14,326         20,636         12,855   
     

 

 

    

 

 

    

 

 

    

 

 

 
      $ 1,985,002       $ 22,806       $ 1,800,915       $ 31,407   
        

 

 

       

 

 

 

Trademarks and other intangibles, net

         $ 1,962,196          $ 1,769,508   
        

 

 

       

 

 

 

In February 2013, the Company completed its acquisition of a 51% controlling interest in the Buffalo brand, which increased its indefinite life trademarks by $142.6 million and its licensing agreements by $2.4 million. In February 2013, the Company also completed the acquisition of Lee Cooper which increased its indefinite life trademarks by $69.3 million and its licensing agreements by $0.9 million. See Note 3 for further explanation of these transactions.

Amortization expense for intangible assets for the Current Quarter and for the three months ended March 31, 2012 (the “Prior Year Quarter”) was $1.9 million and $1.5 million, respectively. The trademarks of Candie’s, Bongo, Joe Boxer, Rampage, Mudd, London Fog, Mossimo, Ocean Pacific, Danskin, Rocawear, Cannon, Royal Velvet, Fieldcrest, Charisma, Starter, Waverly, Ecko, Zoo York, Peanuts, Ed Hardy, Sharper Image, Umbro, Modern Amusement, Buffalo, and Lee Cooper have been determined to have an indefinite useful life and accordingly, consistent with ASC Topic 350, no amortization has been recorded in the Company’s consolidated income statements. Instead, each of these intangible assets are tested for impairment at least annually on an individual basis as separate single units of accounting, with any related impairment charge recorded to the income statement at the time of determining such impairment. Consistent with ASC Topic 350, there was no impairment of the indefinite-lived trademarks in the Current Quarter or the Prior Year Quarter. Consistent with ASC Topic 360, there was no impairment of the definite-lived trademarks in the Current Quarter or the Prior Year Quarter.